The Power of Blank Canvases
Recently we wrote about the power of blank canvases to provide businesses of all sizes with a marketing advantage. We used the example of retailers, who religiously cover the windows of their newly-leased stores with newspaper rather than recognising the potential of that property as a powerful brand canvas.
On the weekend I passed a local retailer-to-be who had possibly read our article, but definitely seen the opportunity. I snapped a pic of their windows which show that whilst doing something is better than doing nothing with your marketing – sometimes it isn’t a whole lot better.
‘Who? What? Who?’ the windows shout out to the passing traffic. ‘Very good questions’ shout back the traffic to the vacant store, ‘but we were hoping you could tell us.’ Read the rest of this entry »
