Posts Tagged ‘retail brand strategy agency’

05.23.13

Reinventing Retail Brands – A Stunning Retake on the Store Mannequin

retail brand agency melbourne

Innovative Retail Branding from Topshop UK
Loving this stunning retail brand visual merchandising created for the Topshop’s Regent Street windows by NEON and studioXAG. In this innovative take on the ever-present fashion store staple, the mannequin is re-interpreted, resulting in a vivid wheel that highlights the current product story, whilst allowing the full color palette of the range to be seen in an ever-moving ferris wheel of merchandise.
 Simple, graphic, functional and fun – an eye-catching retake in the highly competitive brand arena of High Street.

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05.22.13

Big Hearted Business – bringing together left and right brainers

big-hearted-business-left-right-brain

Starting a new business venture is pretty tricky at the best of times, but if you’re a creative-thinking right brainer, you may find the logical side of business more mystifying than most. Cue the lovely, multi-talented and evidently very busy Clare Bowditch. Mum of 3, ARIA Award winner and Rolling Stone’s “Woman of the Year”, Bowditch has added an altruistic feather to her very full cap with her new undertaking, Big Hearted Business. Read the rest of this entry »

05.21.13

Brand Strategy Laced With Rituals

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Spending a part of this last weekend in Paris I was once again reminded of the power of rituals to generate an emotional charge. The ritual in Paris, which seems to be growing each year, of fastening a lock to a bridge over the Seine as an expression of love. Couples head to the river with a lock and their declared love for each scrawled on the lock. For visitors it cements a piece of history for them in Paris. Each time they return to the city and they can visit their personal monument to love. Read the rest of this entry »

05.20.13

Don’t reinvent the brand, just shift the way it’s perceived.

Wedgwood a national icon and brand

Recently the ceramic manufacturer Wedgwood, has been rebranded with a new identity, campaign and packaging designed by BuroCreative. Wedgwood has had a number of reincarnations over the last 254 years, most recently it was affected by the global financial crisis and placed into administration and subsequently purchased by the private equity firm KPS in 2008. One of the challenges of staying in the business of tableware for a brand as old as Wedgwood is to remain relevant and desirable to the next generation of consumers. Read the rest of this entry »

05.17.13

Airagami and the Art of Standing Out in the Retail Brand Landscape

retail branding agency

Stand-out Retail Brand Design
Sure retail brands are facing a tough stretch, where attracting the attention of new customers and engaging with them sufficiently to turn them into brand loyalists is tougher than squeezing the proverbial blood from a stone. But every now and again we are reminded of the power of thinking big – figuratively if-not literally – of visualizing a brand experience that will stand-out from the crowd, project your brand beyond the ordinary and create the remarkable. And that’s precisely what Airigami did when they created a 200 foot long acrocanthosaurus–a dinosaur from the early cretaceous period re-created from balloons.

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05.16.13

Beauty brands and blatant lies

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I like to think that I’m an ethical consumer, but brands don’t half make it difficult to make informed choices! There is a growing movement by shoppers to vote with their dollar, but sadly we are deliberately and routinely misled by brands, with ambiguous claims and deceptive designs. From innocuous labelling of palm oil as ‘vegetable oil’ to the proliferation of sham certification logos and the bastardisation of the word ‘organic’, we are shamefully misinformed about the products we buy. Read the rest of this entry »

05.15.13

Brand Strategy will only match consumer sentiment

bangladesh-building-collapse-garment-factories

A study last year by Harvard Business School concluded that consumers care, that they will pay more for clothes that represent fair-labour practices. However, most brands will only embark on a strategy of full disclosure if compelled to by consumers. And despite the Harvard research findings, I really do not believe there are enough consumers who are willing to make a stand against exploitation. The garment factory collapse that killed more than 800 workers in Bangladesh last month is testimony to magnitude of such exploitation. Read the rest of this entry »

05.14.13

Adobe kills iconic Creative Suite in favour of Creative Cloud

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Adobe recently announced its decision to discontinue the Creative Suite product, in light of the positive response to their recently implemented Creative Cloud – a subscription based service to their programs. Adobe had previously acknowledged that they were uncertain of how long these two products would coexist, so the decision comes as little surprise. But that hasn’t stopped people within the creative community voicing their opinions on the matter, myself included. I’ve been a staunch user of Adobe products going as far back as the days of when I used to slap naff photoshop effects on all my early student work. So here is my two cents. Read the rest of this entry »

05.13.13

An important lesson from a short animated film: A Cautionary Tail.

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Recently, I discovered an inspiring short animated film – A Cautionary Tail. It is a 14 minutes film about a girl born with a tail that expresses her emotions. As a child, her parents celebrate their daughter’s eloquent, athletic appendage, and her tail inspires magical make-believe adventures with her friends. As she grows up, however, the young woman faces pressure to fit in, and must choose between conformity and self-expression. Read the rest of this entry »

05.10.13

Burberry – A retail brand that weaves together tradition and cutting edge digital

integrated retail agency

Creating Relevant, Cutting Edge Retail Branding Doesn’t Mean Reinventing the Wheel
In 2012 fashion retail brand Burberry launched their remodeled store at 121 Regent St London. But what at first glance looks like a traditional retail re-fit is -on closer inspection – a blueprint for reinventing a brand experience inspiring for retailers across every category.

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