Band Image
What Indie band The White Stripes have done with their brand image is simply impressive. In an industry better known for rock star image than brand image, the example set by The Stripes would put many mainstream brands to shame. Quite simply, in the colourful world Rock, The White Stripes have gone after, and now own the colour red. All of their band/brand material has one common element – it’s overwhelmingly red.
The combination of red, black and white is a common palette for alternative rock bands and can be traced back as far as The Stooges (if not before). But The White Stripes have taken the colour pallet, leveraged the red, embraced it and made it their own. There’s a great rock-irony to the fact that a band with the name ‘The White Stripes‘ should choose the colour red to align themselves.
