Posts Tagged ‘shizens’


Walking through the shopping centre at the weekend, I couldn’t help but think this must be a joke – unfortunately it’s not.

Malaysian cosmetic brand Shizen (now in Australia) must’ve thought they were on a winner with this name.  The Japanese word conveys much of the brand’s positioning of natural beauty and they secured the dot-com.

The trouble is, as they expanded from Asia to Australia they didn’t consider how the name might be understood.

Read the rest of this entry »