Word on the Web
As the rumor-mill turns into a tidal wave of anticipation for Apple’s new tablet, we take a snapshot of what’s being discussed, tweeted and mentioned on the social networks and blog sites. A glance at the Social Sentiment word cloud below shows the on-line universe abuzz with the rumored product name of ‘iSlate’ following a leak onto the net of URL and trademark registrations by Apple for that name. As always, it’s the interesting reading is between the lines (literally) – the smaller words often tell the story of current sentiment – and the further you look, the more intriguing the narrative. Click on the wordcloud pic to see a larger version.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.

Word on the Web
As some of the world’s largest financial institutions fight their way back to the top of the heap, it’s not all sunshine and kittens when it comes to their battered brand equity. We’ve illustrated a cross section of current brand sentiment for one of the biggest names in the business; Goldman Sachs. As always, it’s worth reading between the lines (literally) – the smaller words tell the story of current sentiment – and the further you look, the more intriguing the narrative.

David Ansett, Brandamentalist
If you’d like daily updates of our brand thinking, you can follow me on Twitter here.