Posts Tagged ‘store-window-design’

Standing-out In-store
With Brand Design for retail it’s so much about the customer experience in-store. Creating unique and compelling brand theater in your stores is as much about the merchandising as it is about the actors (your staff) and the environment. As retailers continuously look for a new edge in store design, technology continues to inspire  fresh and potentially rich opportunities to create remarkable in-store customer experiences.

Two remarkable examples we’ve found are the interactive mirror by Alpay Kasal of Lit Studios and Sam Ewen of Interference Inc and the digital ship window from Russian designers Supreme.su.

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hermes07

A Magical Execution of Retail Brand Design
Occasionally we’re reminded that whilst not all brand expressions are born equal, all brand gestures have the potential to be sublime. Recently I came across a retail window display for fashion brand Hermes in their Maison Hermès store in Tokyo. This beautiful example of visual merchandising designed by Tokujin Yoshioka will be on show until 19 January 2010. See the stunning clip of the retail display after the jump…

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