More pics of the frivolity and shenanigans from the re-launch party for our agency’s new brand Truly Deeply.
Posts Tagged ‘Storm’
Director of strategy and all things clever and witty here at Brand DNA, Peter Singline was quoted in this article in today’s B&T about the new City of Melbourne brand identity. Pete also penned a sharp article on the matter which has been faithfully reproduced in today’s news (see below), complete with a pic of Pete’s handsome scone. Click on the pic to view the original article.
In his article Pete questions the motives of our great Mayor in selecting an interstate brand agency to create a new brand mark for our fair city. He poses the question, was Cr Doyle in fact smarter than the rest of us and the decision a masterstroke of strategic genius? We think probably not.
