Posts Tagged ‘Truly Deeply’


This week, Coca Cola has released a new campaign, which they claim is part of their commitment to help fight obesity.

With the brand being threatened, Coca Cola is trying to take a leadership position on the issue by trying to reframe the discussion around ways to still enjoy Coke without becoming obese.

But is it just sugar coating the issue or the brand behaving responsibly?

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Multinational professional services giant, Ernst & Young launched their newly named brand, EY, earlier this month with an accompanying fresh new look. A re-brand is always an exciting time for any brand. Unfortunately for EY though, who deal heavily in due diligence and corporate advice, is that this exciting time has been dampened by the criticism and giggles around the new name. What looks to be a fact that was unknown to Ernst & Young, EY! is also the name of a gay Spanish soft porn magazine, known for its spreads of naked male models in, lets say compromising positions. What probably seemed like an easy re-naming project – EY has been used as shorthand for Ernst & Young for decades – has turned into a balls up.

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According to designer Hans Hulsbosch who created the brand for Woolworths’ hardware retail chain, Masters, the name was chosen because it stands for strength, intelligence and artistry. They wanted the name to be simple, strong and contemporary, one that would appeal to both genders. If that was the intent then something has been lost in the execution.

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Sporting teams all over the world must contend with the balance of club brand vs personal brand when the decision is made to sign up a superstar. Players that are so well-known and successful can end up being as big, if not bigger than the team they play for. Think Michael Jordan, Babe Ruth and David Beckham. And who could blame these sporting teams for playing up the fact they have this superstar playing for their team? However if it’s not managed well, it can have devastating results if that superstar decides to leave at the end of a contract and play for another club.

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Truly_deeply_madly_anton_ego_brand_emotionsOne of the most important things in a brand is remembrance. If a brand cannot be remembered it won’t be consumed as much as it is wished. If it was a good experience or product and still we can’t remember the name of it, then how can we purchase it again. How can we become loyal? Sound familiar? Read the rest of this entry »


In an article last week in the Age (9th July), actor Colin Friels was interviewed about his up and coming role in an independent theatre production Moving Parts, written by advertising creative David Nobay. What struck me about the article is that Friels expresses what everyone should be shooting for with their career personal brand – an opportunity to excel in something that you are naturally good at and that takes you to another place (you experience a sense of being totally in the moment). Read the rest of this entry »

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IKEA’s latest campaign, “Make Small Space Big”, uses the idea of ‘living dollhouse’ to demonstrate that with cleverly designed products, there is the potential to maximize each square meter in a small home. The campaign, which has launched in UK and Ireland, is inspired by the fact that the British live in 15% smaller homes than other countries in Western Europe.

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Truly Deeply Brand Strategy and Design Blog on iPhone

We’ve finally got time to do a little bit of maintenance of the site today and flicked the switch on a long overdue mobile version of our Madly blog. Read the rest of this entry »

100 story logos 2

Truly Deeply is delighted to share our new strategy and design work for 100 Story Building.

A centre for young writers, 100 Story Building is a special place where children from marginalised communities are given the opportunity to foster their creative voice and to have their ideas shared and respected.

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