Following on from David Ansett’s post 25 Killer Custom Typefaces – A Brand Design Asset, who better than a font-house to lead the way with custom typefaces. Veer Ideas devotees have been making their own versions of the Veer logo. There are over 500 custom typefaces! From cheese carvings, to balloon sculptures in the sky, you name it, they’ve made it. Here are some of my favourites:
Building Your Brand’s Visual Properties
When creating a corporate image for our clients brands, we focus on building unique brand properties that can be leveraged to become brand assets. A brand’s typeface is one of the visual properties we incorporate into the brand design process, both because type can be a powerful and unique part of a brand’s visual messaging, and because for most brands, the potential of type is entirely overlooked.
