Posts Tagged ‘Unilever’

T2-1

T2 brand purchased by Unilever
A couple of week’s ago Australia’s fastest-growing premium tea chain T2, was sold to the world’s largest tea company, Unilever. The purchase price was not disclosed, but with annual sales around $57 million and a record of strong double digit sales growth, it is reasonable to assume founder and owner Maryanne Shearer has pocketed a healthy return for her superb efforts. Read the rest of this entry »

Apollo

Brands often give away trips like a weekend in New York, but now Axe, the men’s grooming brand, has a giveaway that it can say, without hyperbole, is out of this world.

Read the rest of this entry »

An Ice Cream Van for the Brand Experience Age
Unilever have created an ice cream vending machine for the new age of brand experiences.


Read the rest of this entry »

The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.

Read the rest of this entry »

The Second Chapter in our Comprehensive Trend Report
on the Visual Language of Brand Identity

Last Monday we published the first section of our report into trends in visual language. Each Monday for the next five weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language related to ‘Authenticity’.

Read the rest of this entry »