Vic’s Meat, a standout example of best branding practice has done it again.
We’ve written before about the unique, rich and memorable brand experience that is Victor Churchill, a European-inspired designer shop of carnivorous inspiration in Sydney. Now the owners have developed a website and released an iPhone app, Ask the butcher.
The Ask the Butcher App was created by the super talented guys at Blind Mice Studios.
Sometimes, different is the Only Answer
In our lives as brand strategists and designers we spend alot of time and energy helping our clients gain clarity about what their brand proposition should be in the market and how it should look and behave from every perspective to establish the reputation and differentiation their businesses deserve. Occasionally we come across a situation that by necessity demands of us to think outside the box. Whether the project comes with some curly restrictions, an unusually small budget, or a strange but irresistible communication opportunity, it’s often those very demands that set us looking in new directions for answers to the project’s brand communication challenges.
