Posts Tagged ‘Virgin’

In a bold move, Chemist Warehouse is moving beyond just advertising on radio to becoming a radio station brand.

They are hoping this will be an innovative brand gesture to connect with their audience and drive sales. But have they done it right, or could it actually inflict more damage on the brand than good?

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The Fourth and Fifth Chapters in our Comprehensive Trend Report
Over the last three Mondays we’ve published the first three sections of our research report into trends in visual language. This Monday and next Monday we’ll publish the final chapters of the report. In this week’s chapters we’re exploring trends in brand visual language of ‘Shape Shifting’, ‘QR Codes’ as well as a number of typographic trends we’ve spotted.

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The Third Chapter in our Comprehensive Trend Report
Over the last two Mondays we’ve published the first two sections of our research report into trends in visual language. Each Monday for the next four weeks we’ll publish another chapter. This week’s chapter focuses on trends in brand visual language of ‘Affordable Luxury’, ‘the Cult of Personality’ and ‘Urban Attitude’.

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Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

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A Knock-Out Brand Canvas
We’ve written many times before about the failure of most retail brands to leverage the window space of new stores whilst they’re preparing to open. “What a ripper of a brand canvas to leave blank!” we shout in frustration. “Why wouldn’t you fill those newspaper-covered frames with some fancy brand statement to delight and create anticipation for your upcoming store opening?”

Well thank the Lord we’ve been heard – and by the savvy branders at food franchise Mad Mex no-less. These guys have cooked-up a feast of brand personality, seasoned with bold and unique visual language rich in brand story telling. Check-out the eye popping windows of their soon to be opened Chapel Street store in Melbourne, Australia:

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We Love a Good Blank Canvas
As a brand agency, there’s not much we love more than a great blank brand canvas that’s been spotted and transformed into a glowing gesture of brand communication. When we talk to our clients (and anyone else who’ll listen) about sharpening their brand strategy,  we are always big-on identifying the blank canvases that provide the opportunity to leverage your brand in remarkable ways.

We Love a Good Delivery Truck
Whilst there’s nothing new about well branded delivery trucks, there are still few examples of these moving billboards being used as canvases for brand expression. The cost to transform even a single delivery truck for a small business into a bold brand gesture is minimal, yet the investment in creative brand expression has the potential for grand pay-off.

IMG_0689 Corporate Image

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