Posts Tagged ‘Vodafone’

11.24.11

Sandilands, Austereo and Twitter – brand association; being held accountable for the company you keep

Twitter continues to set the news agenda and prove how fast the message can spread and galvanise public debate. It also highlights the importance of monitoring and participating in the conversation about your brand and being ready to respond appropriately, particularly when you are caught up in the cross-fire.

More and more, it seems consumers are holding brands accountable and judging them on the company they keep. Brands need to be ready to protect themselves from the attack and use the opportunity to strengthen the relationship with their audiences.

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09.14.11

Art with Heart – 10 Years of building a brand with social responsibility

Truly Deeply Brand continued Social Responsibility
Last Wednesday night saw us at Truly Deeply kick off of our Tenth Annual Art with Heart charity art show. This year we had 40 artists who generously donated a whopping 90 paintings/artworks to raise money for  Swags For Homeless. Swags For Homeless are a Melbourne based not-for-profit organisation that provides Backpack Beds to the homeless – an interim crisis measure (emergency relief) for those turned away from shelters.

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05.30.11

Vodafone’s Recharging Truck – A Bold Brand Gesture

It’s all about brand design for customer connection.
For brands looking to create bold and memorable brand gestures it’s all about finding a time and place to connect with their target market in a way that adds value to their lives. vodafone has just developed its ‘VIP recharging truck’, a solution for mobile charging at outdoor and multi-day festivals throughout the UK.

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03.03.10

The Power of Colour in Brand Design

Today it’s more critical than ever for businesses to differentiate themselves from their competitors and make memorable connections with their audience by creating unique, recognisable brands.

Colour in Brand Design
Every touch point of a brand plays a vital role in brand recall, but the brand mark is the heart and soul of a brand’s image. Whilst it’s the interplay between colour, typeface, and symbol that creates a brand mark, colour is registered by the brain before either images or typography. A University of Loyola, Maryland study recently found the correct use of colour could increase brand recognition by up to 80%.

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