Creating a new brand for kind milk
Ethical milk brand identity
Baby formula packaging. Designed and made in Australia for China.
A premium goat milk baby formula made in Australia specially for the Chinese market.
A contemporary brand positions this boutique business exit consultancy to market
Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.
Refreshing the Jenny Craig brand for the next generation.
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.