Rebranding Chinese baby formula to standout and hero it’s Australian origin.
Baby formula packaging. Designed and made in Australia for China.
Marcus Sellen and Associates
Brand proposition and identity design creates powerful differentiation for specialist RTO advisory firm
Creating a premium Australian baby formula brand for China
A premium goat milk baby formula made in Australia specially for the Chinese market.
GVD Chief Exit Officer
Our contemporary branding positions this boutique business consultancy to market
A contemporary brand positions this boutique business exit consultancy to market
Branding for memory foam mattresses and pillows
Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.
A fresh brand proposition for an iconic Australian weight loss brand
Refreshing the Jenny Craig brand for the next generation.
New eco-chic packaging design delivers fast brand growth for TOM Organic
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.