Our projects

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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