Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.
