About the Client:

SAGE started life as a two man electrical engineering company in 1994, when we met them they had grown to an Automation specialist with over 200 employees, a list of Australia’s blue chip clients, a turnover of $40 million and a truly national presence. The only issue was they had truly outgrown their current brand, both strategically and stylistically.

Read the rest of this entry »

Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.

With new competition in the market Rogerseller wished to re-establish a differentiated position for their brand. We were engaged to direct them in the definition of their brand proposition, brand essence and values. Once defined we created this A3-sized brand book to translate the outcomes of the brand work for their staff who are responsible for bringing the Rogerseller brand to life ever day.

Read the rest of this entry »