Archive for January, 2010

01.27.10

Forum5 Brand Strategy & Design

A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.

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01.07.10

McArthur Brand Strategy & Re-Design

For four decades McAthur has forged an enviable reputation as a multi-specialist National recruitment company focusing on executive, permanent, temporary and consulting solutions for clients. As a 40 year-old business undergoing generational change, the time was right to re-frame the McArthur brand, its go-to-market proposition and its brand image.

McArthur as a business had evolved organically as had its brand visual language. The re-branding program was as much about creating a spirited and contemporary visual language as it was about developing systems to ensure a consistent and organised message unifying state offices and consolidating unified brand communication to the market.

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