Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.
Archive for March, 2011
The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.
When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.
We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.