Archive for the ‘Brand Identity Design’ Category

05.22.11

McArthur Brand Strategy & Re-Design

For four decades McAthur has forged an envi­able rep­u­ta­tion as a multi-specialist National recruit­ment com­pany focus­ing on exec­u­tive, per­ma­nent, tem­po­rary and con­sult­ing solu­tions for clients. As a 40 year-old busi­ness under­go­ing gen­er­a­tional change, the time was right to re-frame the McArthur brand, its go-to-market propo­si­tion and its brand image.

McArthur as a busi­ness had evolved organ­i­cally as had its brand visual lan­guage. The re-branding pro­gram was as much about cre­at­ing a spir­ited and con­tem­po­rary visual lan­guage as it was about devel­op­ing sys­tems to ensure a con­sis­tent and organ­ised mes­sage uni­fy­ing state offices and con­sol­i­dat­ing uni­fied brand com­mu­ni­ca­tion to the market.

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05.18.11

Coffin Bay Oyster Farm Brand Strategy & Design

In a recent blog on the pre­mium nature of arti­san food brands we spoke about our great friend and client Lester Mar­shall from the Cof­fin Bay Oys­ter Farm. Lester is a truly inter­est­ing char­ac­ter. Two years ago he was a pas­sion­ate Oys­ter Farmer in the majes­tic waters of Cof­fin Bay, near Port Lin­coln, South Aus­tralia. Today he is an astute mas­ter of brand­ing. He has had a par­a­digm shift that is trans­form­ing his busi­ness. He has set in play a strat­egy that is mov­ing his busi­ness from sim­ply sell­ing his suc­cu­lent oys­ters unbranded in hes­s­ian bags to one that mar­kets a port­fo­lio of pre­mium branded oys­ters. His awak­en­ing to the power of brand­ing has also seen him become an inspi­ra­tional speaker and edu­ca­tor on how to build pre­mium regional food brands.

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04.27.11

Forum5 Brand Strategy & Design

A New Model of Tal­ent Man­age­ment
Forum5 rep­re­sents the next gen­er­a­tion of artist and tal­ent man­age­ment com­pany founded by Mark Richard­son in col­lab­o­ra­tion with global media com­pany; Fre­man­tle Media. Mark’s back­ground was in run­ning some of the biggest record labels in the world, rep­re­sent­ing many of the biggest names in music inter­na­tion­ally. Mark’s vision for Forum5, was a new kind of tal­ent man­age­ment based on the under­stand­ing that in the age of shared and social tech­nol­ogy, the tal­ent cre­at­ing the con­tent holds the power, and the ideal man­age­ment rela­tion­ship is an entre­pre­neur­ial part­ner­ship. With Fre­man­tle Media’s back­ing, Forum5 was launched in 2008 and has found much suc­cess with the new model of tal­ent part­ner­ship, quickly grow­ing to rep­re­sent local tal­ent from the tele­vi­sion, music, food and lifestyle industries.

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04.22.11

SAGE Automation Brand Identity Design

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SAGE started life as a two man elec­tri­cal engi­neer­ing com­pany in 1994, when we met them they had grown to an Automa­tion spe­cial­ist with over 200 employ­ees, a list of Australia’s blue chip clients, a turnover of $40 mil­lion and a truly national pres­ence. The only issue was they had truly out­grown their cur­rent brand, both strate­gi­cally and stylistically.

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04.15.11

Our eye-catching design work for 360˚ Property Group — Prince Apartments Project Pitch Documents

property marketing brand agency

360° Prop­erty Group is a full-service res­i­den­tial project devel­op­ment sales agency with more than 30 years of accu­mu­lated expe­ri­ence with Australia’s largest pub­lic and pri­vate com­pa­nies. We were approached by 360° to design a one off sales and mar­ket­ing proposal/pitch that would ‘blow the pants off’ their poten­tial client and win them this highly pres­ti­gious project. We designed a cloth-bound book with black gloss embossed logo on the cover.

The book was bound using Chicago screws and housed within an even larger box which was also cloth cov­ered. The infor­ma­tion and lay­out design of the book lever­aged the visual cues of lux­ury archi­tec­ture to posi­tion 360˚ as under­stand­ing the mind-space required to effec­tively under­stand the project and present the req­ui­site aspi­ra­tional com­mu­ni­ca­tions cam­paign to the mar­ket.  The over­all piece reflected the design cre­den­tials, style and con­fi­dence of the prop­erty devel­op­ment itself and played a vital role in win­ning our client the project.

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04.13.11

Australian Scholarships Group Visual Language Refresh

The new Essen­tial Baby EDM exceeded the tar­get set for the num­ber of qual­i­fied leads for the whole cam­paign in the first 48 hours by 120%.

Aus­tralian Schol­ar­ships Group (ASG) is a not for profit friendly soci­ety, which aims to sup­port par­ents in real­is­ing their edu­ca­tion dreams for their chil­dren through the pro­vi­sion of edu­ca­tion sav­ing pro­grams which aim to help par­ents pre­pare for the cost of their children’s future edu­ca­tion. Truly Deeply have been work­ing with ASG to increase aware­ness and under­stand­ing of the brand’s propo­si­tion and offering.

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03.21.11

Comdain Infrastructure

Com­dain Infra­struc­ture, a util­ity engi­neer­ing spe­cial­ist, needed to dif­fer­en­ti­ate itself in its mar­ket and from its sis­ter com­pany Com­dain Homes, yet keep some link to the her­itage and the par­ent brand Com­dain Group. After the ini­tial work­shop we devel­oped a brand essence, val­ues and per­son­al­ity for Com­dain Infra­struc­ture. The new brand posi­tion­ing line; ‘Intel­li­gent doers, Depend­able deliv­ery’, speaks of a mod­ern cor­po­rate entity with the smarts to be a valu­able part­ner rather than just a sup­plier, the abil­ity to strate­gi­cally lead projects and the ‘hands-on’ savvy to deliver them.

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03.04.11

Becton – The Woniora, Property Development Branding

The change of brand com­mu­ni­ca­tion for the Woniora project in Syd­ney saw sales enquiries
increase 1,000% overnight.

When prop­erty devel­op­ers Bec­ton chose to enter the retire­ment liv­ing mar­ket, they engaged us to work with them to build their brand from the foun­da­tions up. We began by devel­op­ing the Bec­ton Retire­ment Liv­ing brand strat­egy that pro­vided the frame­work for a highly val­ued, dif­fer­en­ti­ated mar­ket proposition.

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03.04.11

Breast Screen Victoria Re-branding

We were engaged by Breast Screen Vic­to­ria to update their brand iden­tity sys­tem. Breast­Screen Vic­to­ria offers free screen­ing for breast can­cer to woman within the high risk age bracket. As such Breast Screen Vic­to­ria had a num­ber of stake­hold­ers to be engaged as part of a suc­cess­ful brand iden­tity re-design, includ­ing Gov­ern­ment, staff, and clients. The visual iden­tity con­cept we designed com­mu­ni­cated a sense of both sup­port and empow­er­ment with a fresh and uplift­ing colour palette.

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07.23.10

Florey Neuroscience Institutes Melbourne Neuroscience Project Visual Identity

To cre­ate one of the world’s top 10 neu­ro­science insti­tutes, the Howard Flo­rey Insti­tute amal­ga­mated with the Brain Research Insti­tute and the National Stroke Research Insti­tute to form Flo­rey Neu­ro­science Insti­tutes and become the largest brain research insti­tute in the South­ern hemisphere.

We were approached by Flo­rey Neu­ro­science Insti­tutes to pro­mote a joint ven­ture taken on by the group which was the con­struc­tion of two new purpose-built state-of-the-art facil­i­ties worth $225 mil­lion. As part of the project,
the Men­tal Health Research Insti­tute and Uni­ver­sity of Mel­bourne neu­ro­sci­en­tists co-located with
Flo­rey Neu­ro­science Insti­tutes to the new facil­i­ties at the University’s Parkville cam­pus and at the Austin Hos­pi­tal in Heidelberg.

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