Concept Amenities is a proud family business with a huge professional and innovative heartbeat that has become one of the world’s leading creators and suppliers of bath and body products for the hotel and hospitality industry.
Archive for the ‘Brand Experience’ Category
Darling Quarter, a development on the Sydney foreshore specifically created to bring a new energy and connection to Darling Harbour for Sydneysiders.
In consultation with key stakeholders, we workshopped and developed the place essence “a connected energy”.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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06.04.11
Febfast Brand Identity Design
Febfast asks Australians to take a month off alcohol and fund raise to help reduce the impacts of alcohol and other drugs on young people. We worked with the Febfast board to define their go-to market proposition and how they could attract more supporters to raise more money for their beneficiary organisations.
When we began working with Febfast they had aspirations for continued market growth but had a brand image that was in much need of a refresh. One of our main objectives was to take the Febfast brand from being a well-meaning, grass roots organisation and transform it into a serious, noteworthy organisation that successfully promotes well-being and personal growth while making a real difference in the lives of those effected by alcohol.
04.15.11
Our eye-catching design work for 360˚ Property Group – Prince Apartments Project Pitch Documents
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.
The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market. The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.
Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.
Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.
The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.
When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.
Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.