For nearly thirty years, Barbara Sterner Recruitment had built an enviable reputation. The company was well established in Melbourne and Sydney and had several blue chip clients and long-term partners.
However, the company’s brand was dated and not reflecting the true image of the company and its ambition for the future. The name was also was also out of synch with a company that had grown to become a true team of leaders.
An Engaging Piece of Promotional Design
So how do you get one hundred busy entrepreneurs and their partners to lay down the reins of their business for an evening and let their hair down? Well it sure helps if you can grab their attention with an engaging and memorable piece of promotional design.
Darling Quarter, a development on the Sydney foreshore specifically created to bring a new energy and connection to Darling Harbour for Sydneysiders.
In consultation with key stakeholders, we workshopped and developed the place essence “a connected energy”.
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
Place brand development, identity, naming, campaign design and execution.
Truly Deeply worked with Lend Lease to launch the new brand and campaign for Atherstone, a new community in Melbourne’s west. We defined the brand strategy, created a new name, designed the identity, and executed the entire launch campaign. The result was a distinct brand that created an aspirational and compelling connection with the target audience and achieved outstanding results for the client.
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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Febfast asks Australians to take a month off alcohol and fund raise to help reduce the impacts of alcohol and other drugs on young people. We worked with the Febfast board to define their go-to market proposition and how they could attract more supporters to raise more money for their beneficiary organisations.
When we began working with Febfast they had aspirations for continued market growth but had a brand image that was in much need of a refresh. One of our main objectives was to take the Febfast brand from being a well-meaning, grass roots organisation and transform it into a serious, noteworthy organisation that successfully promotes well-being and personal growth while making a real difference in the lives of those effected by alcohol.
The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.
Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.