For nearly thirty years, Barbara Sterner Recruitment had built an enviable reputation. The company was well established in Melbourne and Sydney and had several blue chip clients and long-term partners.
However, the company’s brand was dated and not reflecting the true image of the company and its ambition for the future. The name was also was also out of synch with a company that had grown to become a true team of leaders.
Concept Amenities is a proud family business with a huge professional and innovative heartbeat that has become one of the world’s leading creators and suppliers of bath and body products for the hotel and hospitality industry.
Steeped in more than 100 years of heritage, Turnbull Brothers Orchards is a compelling story of our family’s dedication to the land and a passion to deliver Australia’s finest fruit. An approach that has us sensitively and intelligently working with nature in a way that our fruit is gifted with the best of what nature can offer.
Today we proudly unveil our new brand identity design for Inspired Gift Cards.
A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!
The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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Febfast asks Australians to take a month off alcohol and fund raise to help reduce the impacts of alcohol and other drugs on young people. We worked with the Febfast board to define their go-to market proposition and how they could attract more supporters to raise more money for their beneficiary organisations.
When we began working with Febfast they had aspirations for continued market growth but had a brand image that was in much need of a refresh. One of our main objectives was to take the Febfast brand from being a well-meaning, grass roots organisation and transform it into a serious, noteworthy organisation that successfully promotes well-being and personal growth while making a real difference in the lives of those effected by alcohol.
For four decades McAthur has forged an enviable reputation as a multi-specialist National recruitment company focusing on executive, permanent, temporary and consulting solutions for clients. As a 40 year-old business undergoing generational change, the time was right to re-frame the McArthur brand, its go-to-market proposition and its brand image.
McArthur as a business had evolved organically as had its brand visual language. The re-branding program was as much about creating a spirited and contemporary visual language as it was about developing systems to ensure a consistent and organised message unifying state offices and consolidating unified brand communication to the market.