Archive for the ‘Online Design’ Category

05.18.10

Brand Identity Design for Jane the Agency

Jane the Agency is a new brand of agency that takes a holis­tic approach to adver­tis­ing. Jane are pas­sion­ate about what they do and aim to nur­ture and inspire brands beyond their com­fort zone, using both tra­di­tional and non-traditional medi­ums to form a deeper, more mean­ing­ful con­ver­sa­tion with consumers.

We worked with Jane to cre­ate a visual iden­tity that would sit com­fort­ably within the visual lan­guage of the adver­tis­ing indus­try, but that would at the same time stand apart and would attract like minded cre­ative indi­vid­u­als and clients. Founded by Daniel Pol­lock, for­mer cre­ative direc­tor of one the top twenty cre­ative agen­cies in Asia Pacific and co cre­ator of iconic fash­ion web­site Michi Girl, Jane has a clear and play­ful brand per­son­al­ity which we have lay­ered through­out all design and com­mu­ni­ca­tion pieces. Shown below are exam­ples of the busi­ness card, web­site and post­cards design.

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08.24.08

Beverley & Russell – Brand Identity Design

Bev­er­ley & Rus­sell pro­vide bespoke busi­ness men­tor­ing and lead­er­ship coach­ing to CEO and senior exec. level clients across cor­po­rate Aus­tralia. The senior­ity of their clients are attracted by the breadth and depth of Bev­er­ley & Russell’s skill set and their abil­ity to cus­tomize and indi­vid­u­alise their pro­grams. Dur­ing the brand def­i­n­i­tion phase of the project we formed a brand value propo­si­tion around pre­mium and bespoke pro­fes­sional ser­vices that was dri­ven by the expe­ri­ence and exper­tise of the client and cre­ated a clearly dif­fer­en­ti­ated go-to-market strategy.

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01.20.07

Amar Brand Identity and Website Design

Client: Amar
Amar is a designer woman’s cloth­ing and fash­ion online store that has a selec­tion of bou­tiques
in Aus­tralia, Europe and Asia. With a pas­sion for design and a flair for inno­va­tion, Amar required
a styl­ish, fem­i­nine and unique web­site that reflected its mar­ket propo­si­tion, ‘tran­scend­ing cul­tures, bor­ders and languages’.

Amar was already a styl­ish mod­ern brand, but they lacked any visual prop­er­ties. We saw oppor­tu­nity
in cre­at­ing a new visual iden­tity with a range of visual prop­er­ties that Amar could own and use. The styl­ish ori­en­tal pat­tern and bird, com­bind with a flo­ral sign posts and frames, cre­ates a del­i­cate bal­ance of east meets west.

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06.25.06

Chemmart Pharmacy Brand Strategy & Design


Chem­mart is the lead­ing Phar­macy retail Group in Aus­tralia with over 130 stores. Truly Deeply worked with Chem­mart over sev­eral years to trans­form the posi­tion­ing of this retail brand.

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02.22.03

Just Car Insurance Brand Strategy & Design

Just Car Insur­ance
Owned by AAMI, Just Car Insur­ance was cre­ated to fill a niche of car insur­ance for dri­vers con­sid­ered ‘un-insurable’. Work­ing with adver­tis­ing agency BADJAR, we devel­oped the brand strat­egy — Just Car’s brand was built on embrac­ing the very things that made cars and dri­vers dif­fi­cult to insure, there-by becom­ing the expert (and the num­ber one brand) for that part of the market.

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