Creative, Branding & Strategy
02.22.10
Just Car Insurance
Owned by AAMI, Just Car Insurance was created to fill a niche of car insurance for drivers considered ‘un-insurable’. Working with advertising agency BADJAR, we developed the brand strategy – Just Car’s brand was built on embracing the very things that made cars and drivers difficult to insure, there-by becoming the expert (and the number one brand) for that part of the market.
01.20.10
Client: Amar
Amar is a designer woman’s clothing and fashion online store that has a selection of boutiques
in Australia, Europe and Asia. With a passion for design and a flair for innovation, Amar required
a stylish, feminine and unique website that reflected its market proposition, ‘transcending cultures, borders and languages’.
Amar was already a stylish modern brand, but they lacked any visual properties. We saw opportunity
in creating a new visual identity with a range of visual properties that Amar could own and use. The stylish oriental pattern and bird, combind with a floral sign posts and frames, creates a delicate balance of east meets west.
08.24.09
Beverley & Russell provide bespoke business mentoring and leadership coaching to CEO and senior exec. level clients across corporate Australia. The seniority of their clients are attracted by the breadth and depth of Beverley & Russell’s skill set and their ability to customize and individualise their programs. During the brand definition phase of the project we formed a brand value proposition around premium and bespoke professional services that was driven by the experience and expertise of the client and created a clearly differentiated go-to-market strategy.
