Darling Quarter, a development on the Sydney foreshore specifically created to bring a new energy and connection to Darling Harbour for Sydneysiders.
In consultation with key stakeholders, we workshopped and developed the place essence “a connected energy”.
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.
The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.
When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.
We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.
To create one of the world’s top 10 neuroscience institutes, the Howard Florey Institute amalgamated with the Brain Research Institute and the National Stroke Research Institute to form Florey Neuroscience Institutes and become the largest brain research institute in the Southern hemisphere.
We were approached by Florey Neuroscience Institutes to promote a joint venture taken on by the group which was the construction of two new purpose-built state-of-the-art facilities worth $225 million. As part of the project,
the Mental Health Research Institute and University of Melbourne neuroscientists co-located with
Florey Neuroscience Institutes to the new facilities at the University’s Parkville campus and at the Austin Hospital in Heidelberg.
Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.
Just Car Insurance
Owned by AAMI, Just Car Insurance was created to fill a niche of car insurance for drivers considered ‘un-insurable’. Working with advertising agency BADJAR, we developed the brand strategy – Just Car’s brand was built on embracing the very things that made cars and drivers difficult to insure, there-by becoming the expert (and the number one brand) for that part of the market.
Creating Everyday Brand Identity Magic
When fashion brand Hemisphere asked us to help them create the visual identity for their new ‘every-day’ label, we couldn’t have been more inspired. having been big fans of the brand for years, we won the account after first meeting the owners and designers George and Harry as loyal customers.
