Creative, Branding & Strategy
02.22.10
Just Car Insurance
Owned by AAMI, Just Car Insurance was created to fill a niche of car insurance for drivers considered ‘un-insurable’. Working with advertising agency BADJAR, we developed the brand strategy – Just Car’s brand was built on embracing the very things that made cars and drivers difficult to insure, there-by becoming the expert (and the number one brand) for that part of the market.
01.27.10
A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was
in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model
of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.
11.30.09
Client: 135° Degrees
135° Degrees is a luxury property investment group, marketed to high wealth individuals in Australia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra luxurious holiday homes in the most exotic locations around the world. With properties in Japan, Vietnam, Indonesia, Australia and New Zealand, members could experience
a range of extraordinary experiences ranging from skiing slopes in the island of Hokkaido (Japan), through to relaxing at Singh Beach (west coast of Phuket) surrounded by the majestic Andaman Sea. The 135° Degrees experience provides the services of a luxury hotel, the exclusivity of private villa rentals and the equity benefits of second home ownership. The 135° Degrees proposition is ‘A life balance investment’.
08.24.09
Beverley & Russell provide bespoke business mentoring and leadership coaching to CEO and senior exec. level clients across corporate Australia. The seniority of their clients are attracted by the breadth and depth of Beverley & Russell’s skill set and their ability to customize and individualise their programs. During the brand definition phase of the project we formed a brand value proposition around premium and bespoke professional services that was driven by the experience and expertise of the client and created a clearly differentiated go-to-market strategy.
