Archive for the ‘Brand Strategy’ Category

05.22.11

Rogerseller – Brand definition

Top-Pic-3

Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.

With new competition in the market Rogerseller wished to re-establish a differentiated position for their brand. We were engaged to direct them in the definition of their brand proposition, brand essence and values. Once defined we created this A3-sized brand book to translate the outcomes of the brand work for their staff who are responsible for bringing the Rogerseller brand to life ever day.

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05.18.11

Coffin Bay Oyster Farm Brand Strategy & Design

In a recent blog on the premium nature of artisan food brands we spoke about our great friend and client Lester Marshall from the Coffin Bay Oyster Farm. Lester is a truly interesting character. Two years ago he was a passionate Oyster Farmer in the majestic waters of Coffin Bay, near Port Lincoln, South Australia. Today he is an astute master of branding. He has had a paradigm shift that is transforming his business. He has set in play a strategy that is moving his business from simply selling his succulent oysters unbranded in hessian bags to one that markets a portfolio of premium branded oysters. His awakening to the power of branding has also seen him become an inspirational speaker and educator on how to build premium regional food brands.

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04.27.11

Forum5 Brand Strategy & Design

A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.

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04.22.11

SAGE Automation Brand Identity Design

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SAGE started life as a two man electrical engineering company in 1994, when we met them they had grown to an Automation specialist with over 200 employees, a list of Australia’s blue chip clients, a turnover of $40 million and a truly national presence. The only issue was they had truly outgrown their current brand, both strategically and stylistically.

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04.15.11

Our eye-catching design work for 360˚ Property Group – Prince Apartments Project Pitch Documents

property marketing brand agency

360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.

The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market.  The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.

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04.13.11

Australian Scholarships Group Visual Language Refresh

The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.

Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.

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03.04.11

Becton – The Woniora, Property Development Branding

The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.

When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.

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03.04.11

Breast Screen Victoria Re-branding

We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.

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07.23.10

Florey Neuroscience Institutes Melbourne Neuroscience Project Visual Identity

To create one of the world’s top 10 neuroscience institutes, the Howard Florey Institute amalgamated with the Brain Research Institute and the National Stroke Research Institute to form Florey Neuroscience Institutes and become the largest brain research institute in the Southern hemisphere.

We were approached by Florey Neuroscience Institutes to promote a joint venture taken on by the group which was the construction of two new purpose-built state-of-the-art facilities worth $225 million. As part of the project,
the Mental Health Research Institute and University of Melbourne neuroscientists co-located with
Florey Neuroscience Institutes to the new facilities at the University’s Parkville campus and at the Austin Hospital in Heidelberg.

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07.14.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.

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