Archive for the ‘Brand Strategy’ Category

11.30.09

135° Degrees Brand Identity Design

135 Degrees Brandmark

135° Degrees is a lux­ury prop­erty invest­ment group, mar­keted to high wealth indi­vid­u­als in Aus­tralia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra lux­u­ri­ous hol­i­day homes in the most exotic loca­tions around the world. With prop­er­ties in Japan, Viet­nam, Indone­sia, Aus­tralia and New Zealand, mem­bers could expe­ri­ence a range of extra­or­di­nary expe­ri­ences rang­ing from ski­ing slopes in the island of Hokkaido (Japan), through to relax­ing at Singh Beach (west coast of Phuket) sur­rounded by the majes­tic Andaman Sea. The 135° Degrees expe­ri­ence pro­vides the ser­vices of a lux­ury hotel, the exclu­siv­ity of pri­vate villa rentals and the equity ben­e­fits of sec­ond home own­er­ship. The 135° Degrees propo­si­tion is ‘A life bal­ance investment’.

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05.27.09

Ansvar Insurance Annual Report Design 2008

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11.21.08

Our intelligent Brand Strategy, Brand Identity and Brand Communications Design for Education Software Leader; Callista

brand strategy consultancy

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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08.24.08

Nava Homes – Brand Strategy & Communications Design

Nava Homes is a SME home build­ing com­pany with a proud fam­ily his­tory. We worked with Nava tp develop their dif­fer­en­ti­ated mar­ket propo­si­tion and define their brand. The Nava brand was deeply rooted in their phi­los­o­phy of build­ing homes to enjoy with the same sense and joy for life as we often asso­ciate with the Ital­ian fam­ily lifestyle which is expressed by the Nava brand essence as ‘Ital­ian Fam­ily Liv­ing’. We devel­oped a brand book to help pro­vide clar­ity for the organ­i­sa­tion, that also dou­bled as a mar­ket­ing brochure for their clients, telling the Nava fam­ily story along the way.

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08.24.08

Barnaby & Brown – Brand Strategy, Identity and Design

Over the last decade or more we’ve worked-on a num­ber of project with fash­ion label Hemi­sphere. Hemi­sphere are a fiercely inde­pen­dent mens label with and ‘every­day denim sub-brand — you can see some of the work we designed with them here. In 2006 we worked on some fab­ric designs for a range of their shirts, which became their best sell­ing lines, and as a result decided a cou­ple of years later to form a part­ner­ship to launch a new label of pre­mium mens shirts fea­tur­ing cus­tom designed printed fabrics.

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02.09.08

ANZ Bank Brand Card Design

ANZ Bank
ANZ Bank is a bank that is com­mit­ted to build­ing last­ing part­ner­ships with their cus­tomers, share­hold­ers and com­mu­ni­ties through­out Aus­tralia, New Zealand and 26 key mar­kets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern rep­u­ta­tion for being one of Australia’s lead­ing banks.

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10.19.06

4U Brand Design – Creating a Vibrant and Connected Student Community


A few years back Deakin Uni­ver­sity came to us for help to re-launch their stu­dent union asso­ci­a­tion. New leg­is­la­tion was chang­ing the land­scape of stu­dent unions and DUSA under­stood they needed to cre­ate a new rel­e­vance to the stu­dent body on their mul­ti­ple cam­puses. DUSA is a stu­dent organ­i­sa­tion which is run by stu­dents of Deakin Uni­ver­sity, for stu­dents of Deakin Uni­ver­sity. DUSA mem­bers study off cam­pus and on, and include under­grad­u­ates, post­grad­u­ates and inter­na­tional stu­dents. What DUSA needed was a brand iden­tity that would help posi­tion the organ­i­sa­tion in a way that con­nected with the stu­dents. As stu­dent union mem­ber­ship became optional for the first time, DUSA found them­selves com­pet­ing against brands and other inter­ests for the stu­dents loyalty.

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07.13.06

Barrett Consulting Brand Identity & Communications Design

Striv­ing for Pin­na­cle Per­for­mance
Bar­rett Con­sult­ing are a busi­ness con­sul­tancy work­ing with organ­i­sa­tions to sharpen their sales force into elite per­form­ers. We worked with the team at Bar­rett to trans­form their posi­tion­ing from ‘gen­er­al­ist busi­ness con­sul­tancy’ to give them this high level of clar­ity around their most potent go-to-market brand proposition.

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06.25.06

Chemmart Pharmacy Brand Strategy & Design


Chem­mart is the lead­ing Phar­macy retail Group in Aus­tralia with over 130 stores. Truly Deeply worked with Chem­mart over sev­eral years to trans­form the posi­tion­ing of this retail brand.

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02.22.03

Just Car Insurance Brand Strategy & Design

Just Car Insur­ance
Owned by AAMI, Just Car Insur­ance was cre­ated to fill a niche of car insur­ance for dri­vers con­sid­ered ‘un-insurable’. Work­ing with adver­tis­ing agency BADJAR, we devel­oped the brand strat­egy — Just Car’s brand was built on embrac­ing the very things that made cars and dri­vers dif­fi­cult to insure, there-by becom­ing the expert (and the num­ber one brand) for that part of the market.

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