Overview and result
The State Government of Victoria, in partnership with the City of Melbourne, secured the rights to the .melbourne Top-Level Domain. ARI Registry Services was appointed to manage all functions of the namespace on behalf of the Government. The brand needed an identity to represent everything that is loved about Melbourne and communicate the benefits of a local Top-Level Domain. The identity developed was simple, clean and timeless capturing the many facets of Melbourne while communicating the functionality of a Top-Level Domain.
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