Posts Tagged ‘brand-designers-Melbourne’

A New Model of Tal­ent Man­age­ment
Forum5
rep­re­sents the next gen­er­a­tion of artist and tal­ent man­age­ment com­pany founded by Mark Richard­son in col­lab­o­ra­tion with global media com­pany; Fre­man­tle Media. Mark’s back­ground was in run­ning some of the biggest record labels in the world, rep­re­sent­ing many of the biggest names in music inter­na­tion­ally. Mark’s vision for Forum5, was a new kind of tal­ent man­age­ment based on the under­stand­ing that in the age of shared and social tech­nol­ogy, the tal­ent cre­at­ing the con­tent holds the power, and the ideal man­age­ment rela­tion­ship is an entre­pre­neur­ial part­ner­ship. With Fre­man­tle Media’s back­ing, Forum5 was launched in 2008 and has found much suc­cess with the new model of tal­ent part­ner­ship, quickly grow­ing to rep­re­sent local tal­ent from the tele­vi­sion, music, food and lifestyle industries.

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property marketing brand agency

360° Prop­erty Group is a full-service res­i­den­tial project devel­op­ment sales agency with more than 30 years of accu­mu­lated expe­ri­ence with Australia’s largest pub­lic and pri­vate com­pa­nies. We were approached by 360° to design a one off sales and mar­ket­ing proposal/pitch that would ‘blow the pants off’ their poten­tial client and win them this highly pres­ti­gious project. We designed a cloth-bound book with black gloss embossed logo on the cover.

The book was bound using Chicago screws and housed within an even larger box which was also cloth cov­ered. The infor­ma­tion and lay­out design of the book lever­aged the visual cues of lux­ury archi­tec­ture to posi­tion 360˚ as under­stand­ing the mind-space required to effec­tively under­stand the project and present the req­ui­site aspi­ra­tional com­mu­ni­ca­tions cam­paign to the mar­ket.  The over­all piece reflected the design cre­den­tials, style and con­fi­dence of the prop­erty devel­op­ment itself and played a vital role in win­ning our client the project.

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Change the Way You See Your World.
Where do you start when cre­at­ing an invi­ta­tion to an event fea­tur­ing Edward de Bono the inven­tor of the terms ‘lat­eral think­ing’ and the grand father of cre­ative busi­ness in thinking?

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Com­dain Infra­struc­ture, a util­ity engi­neer­ing spe­cial­ist, needed to dif­fer­en­ti­ate itself in its mar­ket and from its sis­ter com­pany Com­dain Homes, yet keep some link to the her­itage and the par­ent brand Com­dain Group. After the ini­tial work­shop we devel­oped a brand essence, val­ues and per­son­al­ity for Com­dain Infra­struc­ture. The new brand posi­tion­ing line; ‘Intel­li­gent doers, Depend­able deliv­ery’, speaks of a mod­ern cor­po­rate entity with the smarts to be a valu­able part­ner rather than just a sup­plier, the abil­ity to strate­gi­cally lead projects and the ‘hands-on’ savvy to deliver them.

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Ansvar 2009 Annual Reporta

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brand strategy consultancy

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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Bev­er­ley & Rus­sell pro­vide bespoke busi­ness men­tor­ing and lead­er­ship coach­ing to CEO and senior exec. level clients across cor­po­rate Aus­tralia. The senior­ity of their clients are attracted by the breadth and depth of Bev­er­ley & Russell’s skill set and their abil­ity to cus­tomize and indi­vid­u­alise their pro­grams. Dur­ing the brand def­i­n­i­tion phase of the project we formed a brand value propo­si­tion around pre­mium and bespoke pro­fes­sional ser­vices that was dri­ven by the expe­ri­ence and exper­tise of the client and cre­ated a clearly dif­fer­en­ti­ated go-to-market strategy.

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Over the last decade or more we’ve worked-on a num­ber of project with fash­ion label Hemi­sphere. Hemi­sphere are a fiercely inde­pen­dent mens label with and ‘every­day denim sub-brand — you can see some of the work we designed with them here. In 2006 we worked on some fab­ric designs for a range of their shirts, which became their best sell­ing lines, and as a result decided a cou­ple of years later to form a part­ner­ship to launch a new label of pre­mium mens shirts fea­tur­ing cus­tom designed printed fabrics.

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ANZ Bank
ANZ
Bank
is a bank that is com­mit­ted to build­ing last­ing part­ner­ships with their cus­tomers, share­hold­ers and com­mu­ni­ties through­out Aus­tralia, New Zealand and 26 key mar­kets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern rep­u­ta­tion for being one of Australia’s lead­ing banks.

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