Posts Tagged ‘brand designers’

05.07.10

GXY Search Brand Identity Design

We’ve recently been working with Australia’s leading specialist Gen Y recruitment brand. We provided GXY Search absolute clarity around their market proposition and layers of brand definition to allow them to align and focus their brand and business activities. As it often does, this new-found clarity of the brand led to a brief to update the GXY brand identity.

From sport to fashion, lifestyle to advertising GXY’s clients all boast ‘excitement jobs’ – the type of jobs many Gen Yers dream about. One of the defining attributes of Gen Y is they see themselves as distinct individuals who belong to a range of overlapping tribes. GXY genuinely has a right to lead those tribes as it is authentically Gen Y itself, from the way it thinks to how it behaves and where it parties, GXY is Gen Y through and through. The brand identity we designed for GXY was a reflection of their own status within the Gen Y tribes they belong to. The brand identity concept was developed through our creative brand design process. The brand identity developed was applied to business stationery, interior design and website.

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01.27.10

Forum5 Brand Strategy & Design

A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.

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08.24.09

Gelati Sky – Brand Identity & Packaging Design

Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.

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05.28.09

Ansvar Insurance Annual Report Design 2009

Ansvar 2009 Annual Reporta

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08.24.08

Beverley & Russell – Brand Identity Design

Beverley & Russell provide bespoke business mentoring and leadership coaching to CEO and senior exec. level clients across corporate Australia. The seniority of their clients are attracted by the breadth and depth of Beverley & Russell’s skill set and their ability to customize and individualise their programs. During the brand definition phase of the project we formed a brand value proposition around premium and bespoke professional services that was driven by the experience and expertise of the client and created a clearly differentiated go-to-market strategy.

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08.24.08

Nava Homes – Brand Strategy & Communications Design

Nava Homes is a SME home building company with a proud family history. We worked with Nava tp develop their differentiated market proposition and define their brand. The Nava brand was deeply rooted in their philosophy of building homes to enjoy with the same sense and joy for life as we often associate with the Italian family lifestyle which is expressed by the Nava brand essence as ‘Italian Family Living’. We developed a brand book to help provide clarity for the organisation, that also doubled as a marketing brochure for their clients, telling the Nava family story along the way.

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08.24.08

Barnaby & Brown – Brand Strategy, Identity and Design

Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.

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02.09.08

ANZ Bank Brand Card Design

ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.

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10.19.06

4U Brand Design – Creating a Vibrant and Connected Student Community


A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.

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07.13.06

Barrett Consulting Brand Identity & Communications Design

Striving for Pinnacle Performance
Barrett Consulting are a business consultancy working with organisations to sharpen their sales force into elite performers. We worked with the team at Barrett to transform their positioning from ‘generalist business consultancy’ to give them this high level of clarity around their most potent go-to-market brand proposition.

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