Posts Tagged ‘brand designers’

COL-Autumn-Centre-Signage-Flat

Overview
Colonnades is the largest shopping centre in Southern Adelaide at the gateway to the Fleurieu Peninsula and McLaren Vale. The centre is located within one of Adelaide’s fastest growth areas, at the heart of South Australia’s premier holiday destination it is known for its picturesque beaches and stunning rural scenery. It is also growing a reputation as a ‘foodie’ destination with boutique wineries and outstanding fresh produce and seafood. Read the rest of this entry »

Truly Deeply

The Our Watch Awards were created to recognise reporting that highlights the causes of violence and what we as a society can do to ‘stop it before it starts’.

Our Watch is an Australia-wide, independent, not-for-profit organisation working to raise awareness and engage the community in action to prevent violence against women and their children.

Ken Lay, former Victorian Police Commissioner, said that for “many years violence against women has been one of Australia’s filthy little secrets”. Natasha Stott Despoja, Chair of Our Watch described violence against women and their children “a national emergency” in Australia.

Violence against women and their children generates daily coverage in Australia. 1 in 3 Australian women have encountered some form of violence. 1 in 5 has experienced sexual assault. The media have an important role to play in helping shape attitudes, perceptions and knowledge that give rise to, minimise or excuse violence against women and their children.

Administered by The Walkley Foundation, the awards were launched at the Australian Press Club with Our Watch ambassador and Australian of the Year, Rosie Batty.

Truly Deeply

Challenge
While the brand needed to be a rallying cry to all of the Australian media, it couldn’t focus on the horrors of violence. The brand needed to recognise and celebrate achievement and in doing so, inspire others to strive to be better.

The awards needed to be prestigious and aspirational. They needed to be something that everyone in the Australian media would aim for and an event that they would all want to attend.

 Truly Deeply

Insight
The Our Watch Media Awards urge the media to use their influence to drive nation-wide change in the culture, behaviours and attitudes that underpin family violence.

Rosie Batty says that journalists are “uniquely placed to help stop violence before it starts”.

“Shining a light on journalism that effects change in Australia and the world has always been part of the Walkley Foundation’s mission,” Walkley Foundation CEO Jacqueline Park said.

“Violence against women is a critical issue for our time and the Walkleys are proud to support Our Watch through helping benchmark excellence in reporting on it.”

Truly Deeply

Strategy & Design Solution
A number of names for the awards were considered. However, as Our Watch was still relatively new as a brand, it decided to focus on investing in the ‘Our Watch’ name, as the awards are fundamental to the organisation’s objectives.

A distinctive brand value proposition and identity was developed specifically to engage the Australian Media and unite the community.

Celebrating the rising star, we created a brandmark that uses the W & A from ‘Watch’ & ‘Awards’ and takes cues from the idea of big event searchlights that come together to create the star.

The tagline simplifies a complex message into a powerful and aspirational statement; “for exemplary reporting that ends violence against women”. The awards are also endorsed by The Walkley Foundation to provide credibility and emphasise their independence.

Truly Deeply

Results
Kristine Ziwica, National Media Engagement Manager, Our Watch said that the feedback from the media and our stakeholders has been extremely positive. “I’ve received a ‘wow’ and several people have commented on how it is an excellent design concept. It is appropriate to the audience and captures the principles and right tone”.

“The design is positive and promotes excellence and optimism. I believe the values and personality traits articulated are sound and should act as guides/reference point for those in the media reporting and contributing to the national conversation about violence against women and prevention/elimination.” added Kristine.

How we helped
Truly Deeply conducted stakeholder engagement, developed the brand value proposition, key messaging, naming, designed the brand identity, digital communications and the award trophy.

For more information on the Our Watch Awards, visit the Our Watch website.

Gelati Sky 3 Tubs

Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’.

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OCRF-Metrolite-Projects

Truly Deeply is proud to reveal the refreshed brand identity for the Ovarian Cancer Research Foundation (OCRF). The new brand has been crafted to create a more sophisticated and relevant identity that embraces the science of storytelling stamped with confident symbolism.

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TOM Organics on Supermarket

Truly Deeply’s new brand image and packaging helps feminine hygiene brand TOM expand their distribution into Woolworths, Coles and Chemist Warehouse.

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Duquessa Brand Staff

Truly Deeply is proud to showcase our brand strategy, design and communications development for Duquessa, Melbourne’s Skin Sanctuary. Dedicated to revealing, protecting and enhancing natural beauty, Duquessa provides an extensive range of advanced skin treatments and rejuvenation in a custom-designed flagship clinic.

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Brown-Brothers

The Brown family has for over five generations been producing a diverse range of quality wines. In an industry that is immensely competitive, the Brown Brothers brand continues to grow from strength to strength.

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Liberty-Belle-Brandmark

Liberty Belle was born out of plastic surgeon Dr Chris Moss’ devotion to empowering individuals to realise the true beauty available to them.

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Litmus Brandmark

The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.

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