ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.
A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.
Striving for Pinnacle Performance
Barrett Consulting are a business consultancy working with organisations to sharpen their sales force into elite performers. We worked with the team at Barrett to transform their positioning from ‘generalist business consultancy’ to give them this high level of clarity around their most potent go-to-market brand proposition.
Just Car Insurance
Owned by AAMI, Just Car Insurance was created to fill a niche of car insurance for drivers considered ‘un-insurable’. Working with advertising agency BADJAR, we developed the brand strategy – Just Car’s brand was built on embracing the very things that made cars and drivers difficult to insure, there-by becoming the expert (and the number one brand) for that part of the market.
The Lighthouse Foundation is a not-or-profit organisation that was founded by Susan Barton in 1991. The Lighthouse Foundation provides our young homeless with a safe place to live and offer training programs, educational services and work experience. This manifesto allows young people to take control of their lives and grow in to holistic and self-sufficient individuals. The Lighthouse Foundation has created a strong sense of community through actively seeking out ways to engage with the broader community developing rich networks and lasting relationships. Their unique model has enriched the lives of young homeless people but also makes a positive impact of the lives of volunteers and the local community.
The Annual Report not only acted as a financial guide but also tells the success stories of individuals living in the Lighthouse provided accommodation. An optimism of hope and togetherness plays out thought the pages of the annual report not only aiming to pursued but also to inspire.
