The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
Posts Tagged ‘brand-essence’
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance the competing needs of a diverse set of stakeholders because the people and businesses that make up the region simply do not always see the world through the same lens. Different mental models, different types and sizes of businesses, different levels of self interest and all that before one even layers in the different egos at play. A lot of stakeholders and lot of emotion makes for interesting branding.
04.15.11
Our eye-catching design work for 360˚ Property Group – Prince Apartments Project Pitch Documents
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.
The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market. The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.
Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
07.14.07
A Truly Deeply, Natural Cordial Packaging Design Project – Five Flavours of Brand Personality
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product – a range of (very delicious) natural fruit cordials.
A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.
The Lighthouse Foundation is a not-or-profit organisation that was founded by Susan Barton in 1991. The Lighthouse Foundation provides our young homeless with a safe place to live and offer training programs, educational services and work experience. This manifesto allows young people to take control of their lives and grow in to holistic and self-sufficient individuals. The Lighthouse Foundation has created a strong sense of community through actively seeking out ways to engage with the broader community developing rich networks and lasting relationships. Their unique model has enriched the lives of young homeless people but also makes a positive impact of the lives of volunteers and the local community.
The Annual Report not only acted as a financial guide but also tells the success stories of individuals living in the Lighthouse provided accommodation. An optimism of hope and togetherness plays out thought the pages of the annual report not only aiming to pursued but also to inspire.
The Lighthouse Foundation is a not-or-profit organisation that was founded by Susan Barton in 1991. The Lighthouse Foundation provides our young homeless with a safe place to live and offer training programs, educational services and work experience. This manifesto allows young people to take control of their lives and grow in to holistic and self-sufficient individuals. The Lighthouse Foundation has created a strong sense of community through actively seeking out ways to engage with the broader community developing rich networks and lasting relationships. Their unique model has enriched the lives of young homeless people but also makes a positive impact of the lives of volunteers and the local community.