The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
Posts Tagged ‘brand-essence’
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace.
Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication.
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies.
Change the Way You See Your World. Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
Before Australian Pomegranate Growers entered the market they needed to have clarity around their new brand and a name that evoked the ancient mystery of pomegranates while promoting them as a modern superfood.
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product – a range of (very delicious) natural fruit cordials.