The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
Posts Tagged ‘brand-identity-design’
04.27.11
Forum5 Brand Strategy & Design
A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.
04.15.11
Our eye-catching design work for 360˚ Property Group – Prince Apartments Project Pitch Documents
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.
The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market. The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.
Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
Beverley & Russell provide bespoke business mentoring and leadership coaching to CEO and senior exec. level clients across corporate Australia. The seniority of their clients are attracted by the breadth and depth of Beverley & Russell’s skill set and their ability to customize and individualise their programs. During the brand definition phase of the project we formed a brand value proposition around premium and bespoke professional services that was driven by the experience and expertise of the client and created a clearly differentiated go-to-market strategy.
Over the last decade or more we’ve worked-on a number of project with fashion label Hemisphere. Hemisphere are a fiercely independent mens label with and ‘everyday denim sub-brand – you can see some of the work we designed with them here. In 2006 we worked on some fabric designs for a range of their shirts, which became their best selling lines, and as a result decided a couple of years later to form a partnership to launch a new label of premium mens shirts featuring custom designed printed fabrics.
02.09.08
ANZ Bank Brand Card Design
ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.
A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.
Striving for Pinnacle Performance
Barrett Consulting are a business consultancy working with organisations to sharpen their sales force into elite performers. We worked with the team at Barrett to transform their positioning from ‘generalist business consultancy’ to give them this high level of clarity around their most potent go-to-market brand proposition.
Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.