Posts Tagged ‘brand identity designers Melbourne’

03.21.11

Comdain Infrastructure

Com­dain Infra­struc­ture, a util­ity engi­neer­ing spe­cial­ist, needed to dif­fer­en­ti­ate itself in its mar­ket and from its sis­ter com­pany Com­dain Homes, yet keep some link to the her­itage and the par­ent brand Com­dain Group. After the ini­tial work­shop we devel­oped a brand essence, val­ues and per­son­al­ity for Com­dain Infra­struc­ture. The new brand posi­tion­ing line; ‘Intel­li­gent doers, Depend­able deliv­ery’, speaks of a mod­ern cor­po­rate entity with the smarts to be a valu­able part­ner rather than just a sup­plier, the abil­ity to strate­gi­cally lead projects and the ‘hands-on’ savvy to deliver them.

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07.14.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand iden­tity
It was shortly after the rela­tion­ship between Storm and BrandDNA was made offi­cial that we made the deci­sion. A deci­sion we felt we would rec­om­mend to any client in a sim­i­lar posi­tion. Stop wast­ing energy sup­port­ing two brands and focus your resources on one. It wasn’t that there was prob­lems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be suc­cess­fully rep­re­sented by one or the other. So nearly three years ago, on a plan­ning week­end down the Morn­ing­ton Penin­sula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly rep­re­sented the new brand design ethos of the new company.

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11.21.08

Our intelligent Brand Strategy, Brand Identity and Brand Communications Design for Education Software Leader; Callista

brand strategy consultancy

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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08.24.08

Beverley & Russell – Brand Identity Design

Bev­er­ley & Rus­sell pro­vide bespoke busi­ness men­tor­ing and lead­er­ship coach­ing to CEO and senior exec. level clients across cor­po­rate Aus­tralia. The senior­ity of their clients are attracted by the breadth and depth of Bev­er­ley & Russell’s skill set and their abil­ity to cus­tomize and indi­vid­u­alise their pro­grams. Dur­ing the brand def­i­n­i­tion phase of the project we formed a brand value propo­si­tion around pre­mium and bespoke pro­fes­sional ser­vices that was dri­ven by the expe­ri­ence and exper­tise of the client and cre­ated a clearly dif­fer­en­ti­ated go-to-market strategy.

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07.13.06

Barrett Consulting Brand Identity & Communications Design

Striv­ing for Pin­na­cle Per­for­mance
Bar­rett Con­sult­ing are a busi­ness con­sul­tancy work­ing with organ­i­sa­tions to sharpen their sales force into elite per­form­ers. We worked with the team at Bar­rett to trans­form their posi­tion­ing from ‘gen­er­al­ist busi­ness con­sul­tancy’ to give them this high level of clar­ity around their most potent go-to-market brand proposition.

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08.24.94

City of Stonnington – Brand Identity and Signage Design

Image 2

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