Posts Tagged ‘brand-identity-designers’

Com­dain Infra­struc­ture, a util­ity engi­neer­ing spe­cial­ist, needed to dif­fer­en­ti­ate itself in its mar­ket and from its sis­ter com­pany Com­dain Homes, yet keep some link to the her­itage and the par­ent brand Com­dain Group. After the ini­tial work­shop we devel­oped a brand essence, val­ues and per­son­al­ity for Com­dain Infra­struc­ture. The new brand posi­tion­ing line; ‘Intel­li­gent doers, Depend­able deliv­ery’, speaks of a mod­ern cor­po­rate entity with the smarts to be a valu­able part­ner rather than just a sup­plier, the abil­ity to strate­gi­cally lead projects and the ‘hands-on’ savvy to deliver them.

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brand strategy consultancy

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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Bev­er­ley & Rus­sell pro­vide bespoke busi­ness men­tor­ing and lead­er­ship coach­ing to CEO and senior exec. level clients across cor­po­rate Aus­tralia. The senior­ity of their clients are attracted by the breadth and depth of Bev­er­ley & Russell’s skill set and their abil­ity to cus­tomize and indi­vid­u­alise their pro­grams. Dur­ing the brand def­i­n­i­tion phase of the project we formed a brand value propo­si­tion around pre­mium and bespoke pro­fes­sional ser­vices that was dri­ven by the expe­ri­ence and exper­tise of the client and cre­ated a clearly dif­fer­en­ti­ated go-to-market strategy.

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Nava Homes is a SME home build­ing com­pany with a proud fam­ily his­tory. We worked with Nava tp develop their dif­fer­en­ti­ated mar­ket propo­si­tion and define their brand. The Nava brand was deeply rooted in their phi­los­o­phy of build­ing homes to enjoy with the same sense and joy for life as we often asso­ciate with the Ital­ian fam­ily lifestyle which is expressed by the Nava brand essence as ‘Ital­ian Fam­ily Liv­ing’. We devel­oped a brand book to help pro­vide clar­ity for the organ­i­sa­tion, that also dou­bled as a mar­ket­ing brochure for their clients, telling the Nava fam­ily story along the way.

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Over the last decade or more we’ve worked-on a num­ber of project with fash­ion label Hemi­sphere. Hemi­sphere are a fiercely inde­pen­dent mens label with and ‘every­day denim sub-brand — you can see some of the work we designed with them here. In 2006 we worked on some fab­ric designs for a range of their shirts, which became their best sell­ing lines, and as a result decided a cou­ple of years later to form a part­ner­ship to launch a new label of pre­mium mens shirts fea­tur­ing cus­tom designed printed fabrics.

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ANZ Bank
ANZ
Bank
is a bank that is com­mit­ted to build­ing last­ing part­ner­ships with their cus­tomers, share­hold­ers and com­mu­ni­ties through­out Aus­tralia, New Zealand and 26 key mar­kets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern rep­u­ta­tion for being one of Australia’s lead­ing banks.

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Striv­ing for Pin­na­cle Per­for­mance
Bar­rett Con­sult­ing are a busi­ness con­sul­tancy work­ing with organ­i­sa­tions to sharpen their sales force into elite per­form­ers. We worked with the team at Bar­rett to trans­form their posi­tion­ing from ‘gen­er­al­ist busi­ness con­sul­tancy’ to give them this high level of clar­ity around their most potent go-to-market brand proposition.

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fashion retail branding

Cre­at­ing Every­day Brand Iden­tity Magic
When fash­ion brand Hemi­sphere asked us to help them cre­ate the visual iden­tity for their new ‘every-day’ label, we couldn’t have been more inspired. hav­ing been big fans of the brand for years, we won the account after first meet­ing the own­ers and design­ers George and Harry as loyal customers.

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