Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.
Posts Tagged ‘brand-identity-designers’
Comdain Infrastructure
Callista is a software development company who design and build administration systems for universities. We were initially engaged to drive the brand definition process in order to provide the organisation with clarity around their market proposition and competitive positioning. Our initial brand strategy work led to our engagement to design a new brand identity for Callista, which was followed by a suite of brand communications including marketing publications, industry advertising campaigns and packaging for the software.
Beverley & Russell provide bespoke business mentoring and leadership coaching to CEO and senior exec. level clients across corporate Australia. The seniority of their clients are attracted by the breadth and depth of Beverley & Russell’s skill set and their ability to customize and individualise their programs. During the brand definition phase of the project we formed a brand value proposition around premium and bespoke professional services that was driven by the experience and expertise of the client and created a clearly differentiated go-to-market strategy.
Nava Homes is a SME home building company with a proud family history. We worked with Nava tp develop their differentiated market proposition and define their brand. The Nava brand was deeply rooted in their philosophy of building homes to enjoy with the same sense and joy for life as we often associate with the Italian family lifestyle which is expressed by the Nava brand essence as ‘Italian Family Living’. We developed a brand book to help provide clarity for the organisation, that also doubled as a marketing brochure for their clients, telling the Nava family story along the way.
ANZ Bank Brand Card Design
ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.
Creating Everyday Brand Identity Magic
When fashion brand Hemisphere asked us to help them create the visual identity for their new ‘every-day’ label, we couldn’t have been more inspired. having been big fans of the brand for years, we won the account after first meeting the owners and designers George and Harry as loyal customers.









