Posts Tagged ‘brand identity’


Colonnades is the largest shopping centre in Southern Adelaide at the gateway to the Fleurieu Peninsula and McLaren Vale. The centre is located within one of Adelaide’s fastest growth areas, at the heart of South Australia’s premier holiday destination it is known for its picturesque beaches and stunning rural scenery. It is also growing a reputation as a ‘foodie’ destination with boutique wineries and outstanding fresh produce and seafood. Read the rest of this entry »

Overview and result

The State Government of Victoria, in partnership with the City of Melbourne, secured the rights to the .melbourne Top-Level Domain. ARI Registry Services was appointed to manage all functions of the namespace on behalf of the Government. The brand needed an identity to represent everything that is loved about Melbourne and communicate the benefits of a local Top-Level Domain. The identity developed was simple, clean and timeless capturing the many facets of Melbourne while communicating the functionality of a Top-Level Domain.
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brand web site design

Brandhook is a brand research agency with offices in London and Melbourne. There was a need to crate a professional and polished brand to reflect the strategic level of the business. The brand identity we created plays the perfect balance of professional, insightful and creative. The finished design clearly demonstrates their essence of absolute clarity, a mantra which the brand lives by. In their ever-more-competitive market, the toolkit of visual brand elements provided Brandhook with the pieces they need to communicate their business smarts.

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The Centre for Ethical Leadership, Ormond College, University of Melbourne (CEL) conducts internationally regarded academic research and delivers programs and tools to develop the ethical leadership capability of senior and emerging leaders. The CEL’s work is undertaken in partnership with a range of major organisations in both the profit and not for profit sectors and an extensive network of domestic and international academic collaboration.

The brand strategy and identity developed for CEL communicates equilibrium and strength, with bold, stacked typography balancing on a tilting board. The triangle is a key feature of the visual language and represents ‘cutting through’ the noise of our complex world.

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KOOL10622 EDM V2

A whole new direction and image Australia’s leading hand-stamped jewellery brand
Truly Deeply helped Koolman to stand out, take leadership position in hand-stamped jewellery and build a powerful connection with their audience.
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Etto, creating a new brand and category for Italian street food. With quick service traditionally limited to burgers, chicken and pizza, Etto is not only another offer, it is reshaping the category and introducing Italian street food to Australians. Truly Deeply partnered with Etto’s founder to help realise a vision, shape the business and create a thriving brand-led offer.

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100 story bag and poster

The 100 Story Building is the brainchild of Jenna Williams, Lachlann Carter and Jess Tran. Williams and Carter previously formed the publishing project for young writers, Pigeon Letters, in which Tran was also heavily involved.

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TOM Organics on Supermarket

Truly Deeply’s new brand image and packaging helps feminine hygiene brand TOM expand their distribution into Woolworths, Coles and Chemist Warehouse.

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Spudbar shop front south yarra

Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. Read the rest of this entry »