Posts Tagged ‘Brand Voice’

06.27.11

The Cradle Brand Identity

The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.

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05.22.11

McArthur Brand Strategy & Re-Design

For four decades McAthur has forged an enviable reputation as a multi-specialist National recruitment company focusing on executive, permanent, temporary and consulting solutions for clients. As a 40 year-old business undergoing generational change, the time was right to re-frame the McArthur brand, its go-to-market proposition and its brand image.

McArthur as a business had evolved organically as had its brand visual language. The re-branding program was as much about creating a spirited and contemporary visual language as it was about developing systems to ensure a consistent and organised message unifying state offices and consolidating unified brand communication to the market.

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05.18.11

Coffin Bay Oyster Farm Brand Strategy & Design

In a recent blog on the premium nature of artisan food brands we spoke about our great friend and client Lester Marshall from the Coffin Bay Oyster Farm. Lester is a truly interesting character. Two years ago he was a passionate Oyster Farmer in the majestic waters of Coffin Bay, near Port Lincoln, South Australia. Today he is an astute master of branding. He has had a paradigm shift that is transforming his business. He has set in play a strategy that is moving his business from simply selling his succulent oysters unbranded in hessian bags to one that markets a portfolio of premium branded oysters. His awakening to the power of branding has also seen him become an inspirational speaker and educator on how to build premium regional food brands.

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10.19.06

4U Brand Design – Creating a Vibrant and Connected Student Community


A few years back Deakin University came to us for help to re-launch their student union association. New legislation was changing the landscape of student unions and DUSA understood they needed to create a new relevance to the student body on their multiple campuses. DUSA is a student organisation which is run by students of Deakin University, for students of Deakin University. DUSA members study off campus and on, and include undergraduates, postgraduates and international students. What DUSA needed was a brand identity that would help position the organisation in a way that connected with the students. As student union membership became optional for the first time, DUSA found themselves competing against brands and other interests for the students loyalty.

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