The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.
When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.
We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.
Yarra Valley Water is the largest of Melbourne’s three retail metropolitan water utilities, providing water and sewerage services to more than 1.6 million people and more than 50,000 businesses in the northern and eastern suburbs. Over the past several years Truly Deeply in collaboration with Yarra Valley Water have designed their annual reports to fulfill the strategic intent to lead the global water industry in serving the customer and the environment, supported by our high-performing business culture and continuously improving our efficiency.
To create one of the world’s top 10 neuroscience institutes, the Howard Florey Institute amalgamated with the Brain Research Institute and the National Stroke Research Institute to form Florey Neuroscience Institutes and become the largest brain research institute in the Southern hemisphere.
We were approached by Florey Neuroscience Institutes to promote a joint venture taken on by the group which was the construction of two new purpose-built state-of-the-art facilities worth $225 million. As part of the project,
the Mental Health Research Institute and University of Melbourne neuroscientists co-located with
Florey Neuroscience Institutes to the new facilities at the University’s Parkville campus and at the Austin Hospital in Heidelberg.
We were approached by Florey Neuroscience Institutes to design their 2008 Annual Report. With a brief to update existing brand visual language, we developed a new brand look and feel that is scientific, professional and bold, that would be eventually rolled out through other FNI brand communications.
The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.
Jane the Agency is a new brand of agency that takes a holistic approach to advertising. Jane are passionate about what they do and aim to nurture and inspire brands beyond their comfort zone, using both traditional and non-traditional mediums to form a deeper, more meaningful conversation with consumers.
We worked with Jane to create a visual identity that would sit comfortably within the visual language of the advertising industry, but that would at the same time stand apart and would attract like minded creative individuals and clients. Founded by Daniel Pollock, former creative director of one the top twenty creative agencies in Asia Pacific and co creator of iconic fashion website Michi Girl, Jane has a clear and playful brand personality which we have layered throughout all design and communication pieces. Shown below are examples of the business card, website and postcards design.
135° Degrees is a luxury property investment group, marketed to high wealth individuals in Australia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra luxurious holiday homes in the most exotic locations around the world. With properties in Japan, Vietnam, Indonesia, Australia and New Zealand, members could experience a range of extraordinary experiences ranging from skiing slopes in the island of Hokkaido (Japan), through to relaxing at Singh Beach (west coast of Phuket) surrounded by the majestic Andaman Sea. The 135° Degrees experience provides the services of a luxury hotel, the exclusivity of private villa rentals and the equity benefits of second home ownership. The 135° Degrees proposition is ‘A life balance investment’.
A Year of Delivering Value
We’ve been partnering with Acrux (a specialty pharmaceutical company based in Australia) to design their corporate communications since 2002 when we first worked with them on the prospectus. As one of the sectors glowing success stories, Acrux has built a reputation for meeting milestones each and every year from start-up phase through to their current commercialization phase.
Our work with the City of Whittlesea as their brand communications design agency provided us the opportunity to work on the brand identity for their Youth program. We ran some brand image research sessions with a range of young people from across the City’s broad population base to establish a consideration set of relevant visual language to inform the project design brief. We also used the opportunity to talk about themes for possible names for the program.