Gelati Sky is a boutique, premium gelati range. The story of Gelati Sky has a strong personality driven by Gelati Sky founder Paul Scalisi’s memories of growing up in Rome, eating gelati – ‘a world where every moment seemed frozen in an amazing sensory assault and every cloud in the sky made you feel it was about to rain gelato’. We were looking for something that was strikingly unique, represented his story and would create conversation. The communication platform of ‘it’s what dreams taste like’ was derived out of the brand strategy definition for Gelati Sky conducted by Brand DNA.

The goal was to express these feelings through the package and the tastes through the flavors. The concept that we came up with was born out of these ideas. We combined the imagery of Italy with objects that looked like the flavor to create a unique, organic and scrumptious shape for each flavor. The packaging looks like it is part of memories and dreams from Italy.

Gelati Sky started as a boutique Gelati range servicing restaurants and specialist food shops. The packaging was the strongest step to building a brand consumer could connect with. As small ultra premium brand, the package needed to take on a more delicate personality than the bigger, more established companies. The package needed to not only reflect the personality and story but also to look different while still maintaining premium feel. The taste of the Gelati is simply amazing and we knew that if we developed a rich, beautiful label, one that would get buyers and customers excited it would be very successful.

“Every presentation we have done when I pull the containers out of the box the first word is WOW! Then they taste the product and they say WOW again! I think we got a winner.”

Paul Scalisi
Managing Director & Gelati Chef
Gelati Sky

Client: Gelati Sky
Brand identity, brand strategy and packaging for retail gelati brand Gelati Sky.

360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.

The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market.  The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.

Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?

When we were commissioned to create a stand-out event invitation for de Bono, we took the only approach we could – a lateral one. First we developed the theme for the event; ‘Change the way you see your world’, the design features the amazing illustration of Mike Lay, whose surreal work beautifully captures the theme. Working with a short history of de Bono and a handful of powerful quotes from many of the global brands and politicians who have become de Bono converts, we turned the invitation into a twenty four page book on business thinking, bound with a white rubber band.

The result was an engaging and unusual direct mail invitation that went some way to capturing the unconventional and challenging inspiration of de Bono himself.

You can find more of Mike Lay’s brilliant illustration work here: www.flickr.com/photos/mikelay

ANZ Bank
ANZ Bank is a bank that is committed to building lasting partnerships with their customers, shareholders and communities throughout Australia, New Zealand and 26 key markets in the Asia Pacific region. Always ahead of the pack, ANZ has an stern reputation for being one of Australia’s leading banks.

A Longstanding Relationship
Over the years we have worked on several card projects for the ANZ Bank. We’re been commissioned to manage naming processes, consult on marketing propositions and of course design the cards. Our understanding of the ANZ brand and the needs of sub-brand entities gave us the insight and ability to produce cards that could be on brand for the bank while having a clear differentiators for its customers.