A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
Posts Tagged ‘Interior-Design’
A Beautifully Executed Re-branding Project.
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance the competing needs of a diverse set of stakeholders because the people and businesses that make up the region simply do not always see the world through the same lens. Different mental models, different types and sizes of businesses, different levels of self interest and all that before one even layers in the different egos at play. A lot of stakeholders and lot of emotion makes for interesting branding.
We’ve recently been working with Australia’s leading specialist Gen Y recruitment brand. We provided GXY Search absolute clarity around their market proposition and layers of brand definition to allow them to align and focus their brand and business activities. As it often does, this new-found clarity of the brand led to a brief to update the GXY brand identity.
From sport to fashion, lifestyle to advertising GXY’s clients all boast ‘excitement jobs’ – the type of jobs many Gen Yers dream about. One of the defining attributes of Gen Y is they see themselves as distinct individuals who belong to a range of overlapping tribes. GXY genuinely has a right to lead those tribes as it is authentically Gen Y itself, from the way it thinks to how it behaves and where it parties, GXY is Gen Y through and through. The brand identity we designed for GXY was a reflection of their own status within the Gen Y tribes they belong to. The brand identity concept was developed through our creative brand design process. The brand identity developed was applied to business stationery, interior design and website.
Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.
With new competition in the market Rogerseller wished to re-establish a differentiated position for their brand. We were engaged to direct them in the definition of their brand proposition, brand essence and values. Once defined we created this A3-sized brand book to translate the outcomes of the brand work for their staff who are responsible for bringing the Rogerseller brand to life ever day.
Beautiful Brochure Design
The Entrepreneurs’ Organization (EO) is a dynamic, global network of fast growth business owners with a vision to build the world’s most influential community of entrepreneurs. EO’s mission is to engage leading entrepreneurs to learn and grow. EO Melbourne Chapter provides a chance for Melbourne-based entrepreneurs to unite, network and experience world class learning events. EO Melbourne approached us to design its 2011 Member Directory to be bold, inspiring and reflect the value the organization provides to members.
A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.
SAGE started life as a two man electrical engineering company in 1994, when we met them they had grown to an Automation specialist with over 200 employees, a list of Australia’s blue chip clients, a turnover of $40 million and a truly national presence. The only issue was they had truly outgrown their current brand, both strategically and stylistically.
The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.
Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.
Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.