Posts Tagged ‘Melbourne Brand Strategy’

05.22.11

Rogerseller – Brand definition

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Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.

With new competition in the market Rogerseller wished to re-establish a differentiated position for their brand. We were engaged to direct them in the definition of their brand proposition, brand essence and values. Once defined we created this A3-sized brand book to translate the outcomes of the brand work for their staff who are responsible for bringing the Rogerseller brand to life ever day.

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05.20.11

The Entrepreneurs’ Organisation 2011 Brochure Design

Beautiful Brochure Design
The Entrepreneurs’ Organization (EO) is a dynamic, global network of fast growth business owners with a vision to build the world’s most influential community of entrepreneurs. EO’s mission is to engage leading entrepreneurs to learn and grow. EO Melbourne Chapter provides a chance for Melbourne-based entrepreneurs to unite, network and experience world class learning events. EO Melbourne approached us to design its 2011 Member Directory to be bold, inspiring and reflect the value the organization provides to members.

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04.27.11

Forum5 Brand Strategy & Design

A New Model of Talent Management
Forum5 represents the next generation of artist and talent management company founded by Mark Richardson in collaboration with global media company; Fremantle Media. Mark’s background was in running some of the biggest record labels in the world, representing many of the biggest names in music internationally. Mark’s vision for Forum5, was a new kind of talent management based on the understanding that in the age of shared and social technology, the talent creating the content holds the power, and the ideal management relationship is an entrepreneurial partnership. With Fremantle Media’s backing, Forum5 was launched in 2008 and has found much success with the new model of talent partnership, quickly growing to represent local talent from the television, music, food and lifestyle industries.

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04.22.11

SAGE Automation Brand Identity Design

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SAGE started life as a two man electrical engineering company in 1994, when we met them they had grown to an Automation specialist with over 200 employees, a list of Australia’s blue chip clients, a turnover of $40 million and a truly national presence. The only issue was they had truly outgrown their current brand, both strategically and stylistically.

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04.13.11

Australian Scholarships Group Visual Language Refresh

The new Essential Baby EDM exceeded the target set for the number of qualified leads for the whole campaign in the first 48 hours by 120%.

Australian Scholarships Group (ASG) is a not for profit friendly society, which aims to support parents in realising their education dreams for their children through the provision of education saving programs which aim to help parents prepare for the cost of their children’s future education. Truly Deeply have been working with ASG to increase awareness and understanding of the brand’s proposition and offering.

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04.11.11

EO Melbourne – Packaging & Invitation Design

Engaging Event Communications Design
The Entrepreneurs Organisation (EO) is a global business organisation of around 8,000 owners of fast growth businesses. The Melbourne chapter runs a number of learning and social events each year for their members. When EO Melbourne held a family Easter event we were engaged to design the invitation and provide creative direction in order to make this a highly anticipated, highly attended and highly memorable event.

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03.21.11

Comdain Infrastructure

Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.

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03.04.11

Becton – The Woniora, Property Development Branding

The change of brand communication for the Woniora project in Sydney saw sales enquiries
increase 1,000% overnight.

When property developers Becton chose to enter the retirement living market, they engaged us to work with them to build their brand from the foundations up. We began by developing the Becton Retirement Living brand strategy that provided the framework for a highly valued, differentiated market proposition.

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03.04.11

Breast Screen Victoria Re-branding

We were engaged by Breast Screen Victoria to update their brand identity system. BreastScreen Victoria offers free screening for breast cancer to woman within the high risk age bracket. As such Breast Screen Victoria had a number of stakeholders to be engaged as part of a successful brand identity re-design, including Government, staff, and clients. The visual identity concept we designed communicated a sense of both support and empowerment with a fresh and uplifting colour palette.

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10.21.10

Yarra Valley Water Annual Report

Yarra Valley Water is the largest of Melbourne’s three retail metropolitan water utilities, providing water and sewerage services to more than 1.6 million people and more than 50,000 businesses in the northern and eastern suburbs. Over the past several years Truly Deeply in collaboration with Yarra Valley Water have designed their annual reports to fulfill the strategic intent to lead the global water industry in serving the customer and the environment, supported by our high-performing business culture and continuously improving our efficiency.

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