Posts Tagged ‘Melbourne Brand Strategy’

07.23.10

Florey Neuroscience Institutes Melbourne Neuroscience Project Visual Identity

To cre­ate one of the world’s top 10 neu­ro­science insti­tutes, the Howard Flo­rey Insti­tute amal­ga­mated with the Brain Research Insti­tute and the National Stroke Research Insti­tute to form Flo­rey Neu­ro­science Insti­tutes and become the largest brain research insti­tute in the South­ern hemisphere.

We were approached by Flo­rey Neu­ro­science Insti­tutes to pro­mote a joint ven­ture taken on by the group which was the con­struc­tion of two new purpose-built state-of-the-art facil­i­ties worth $225 mil­lion. As part of the project,
the Men­tal Health Research Insti­tute and Uni­ver­sity of Mel­bourne neu­ro­sci­en­tists co-located with
Flo­rey Neu­ro­science Insti­tutes to the new facil­i­ties at the University’s Parkville cam­pus and at the Austin Hos­pi­tal in Heidelberg.

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07.23.10

Florey Nueroscience Institutes Annual Report Design 2008

We were approached by Flo­rey Neu­ro­science Insti­tutes to design their 2008 Annual Report. With a brief to update exist­ing brand visual lan­guage, we devel­oped a new brand look and feel that is sci­en­tific, pro­fes­sional and bold, that would be even­tu­ally rolled out through other FNI brand communications.

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07.14.10

Rebranding a brand designer, the birth of Truly Deeply

The Front Door at Truly Deeply Studio

The Story of the Truly Deeply brand iden­tity
It was shortly after the rela­tion­ship between Storm and BrandDNA was made offi­cial that we made the deci­sion. A deci­sion we felt we would rec­om­mend to any client in a sim­i­lar posi­tion. Stop wast­ing energy sup­port­ing two brands and focus your resources on one. It wasn’t that there was prob­lems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be suc­cess­fully rep­re­sented by one or the other. So nearly three years ago, on a plan­ning week­end down the Morn­ing­ton Penin­sula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly rep­re­sented the new brand design ethos of the new company.

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05.18.10

Brand Identity Design for Jane the Agency

Jane the Agency is a new brand of agency that takes a holis­tic approach to adver­tis­ing. Jane are pas­sion­ate about what they do and aim to nur­ture and inspire brands beyond their com­fort zone, using both tra­di­tional and non-traditional medi­ums to form a deeper, more mean­ing­ful con­ver­sa­tion with consumers.

We worked with Jane to cre­ate a visual iden­tity that would sit com­fort­ably within the visual lan­guage of the adver­tis­ing indus­try, but that would at the same time stand apart and would attract like minded cre­ative indi­vid­u­als and clients. Founded by Daniel Pol­lock, for­mer cre­ative direc­tor of one the top twenty cre­ative agen­cies in Asia Pacific and co cre­ator of iconic fash­ion web­site Michi Girl, Jane has a clear and play­ful brand per­son­al­ity which we have lay­ered through­out all design and com­mu­ni­ca­tion pieces. Shown below are exam­ples of the busi­ness card, web­site and post­cards design.

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11.30.09

135° Degrees Brand Identity Design

135 Degrees Brandmark

135° Degrees is a lux­ury prop­erty invest­ment group, mar­keted to high wealth indi­vid­u­als in Aus­tralia and ex-pats in the Asia Pacific region. 135° Degrees owns ultra lux­u­ri­ous hol­i­day homes in the most exotic loca­tions around the world. With prop­er­ties in Japan, Viet­nam, Indone­sia, Aus­tralia and New Zealand, mem­bers could expe­ri­ence a range of extra­or­di­nary expe­ri­ences rang­ing from ski­ing slopes in the island of Hokkaido (Japan), through to relax­ing at Singh Beach (west coast of Phuket) sur­rounded by the majes­tic Andaman Sea. The 135° Degrees expe­ri­ence pro­vides the ser­vices of a lux­ury hotel, the exclu­siv­ity of pri­vate villa rentals and the equity ben­e­fits of sec­ond home own­er­ship. The 135° Degrees propo­si­tion is ‘A life bal­ance investment’.

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10.23.09

Acrux Annual Report Design 2009

A Year of Deliv­er­ing Value
We’ve been part­ner­ing with Acrux (a spe­cialty phar­ma­ceu­ti­cal com­pany based in Aus­tralia) to design their cor­po­rate com­mu­ni­ca­tions since 2002 when we first worked with them on the prospec­tus. As one of the sec­tors glow­ing suc­cess sto­ries, Acrux has built a rep­u­ta­tion for meet­ing mile­stones each and every year from start-up phase through to their cur­rent com­mer­cial­iza­tion phase.

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08.24.09

Baseline, City of Whittlesea Youth Service — Brand identity

Our work with the City of Whit­tle­sea as their brand com­mu­ni­ca­tions design agency pro­vided us the oppor­tu­nity to work on the brand iden­tity for their Youth pro­gram. We ran some brand image research ses­sions with a range of young peo­ple from across the City’s broad pop­u­la­tion base to estab­lish a con­sid­er­a­tion set of rel­e­vant visual lan­guage to inform the project design brief. We also used the oppor­tu­nity to talk about themes for pos­si­ble names for the program.

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11.21.08

Our intelligent Brand Strategy, Brand Identity and Brand Communications Design for Education Software Leader; Callista

brand strategy consultancy

Cal­lista is a soft­ware devel­op­ment com­pany who design and build admin­is­tra­tion sys­tems for uni­ver­si­ties. We were ini­tially engaged to drive the brand def­i­n­i­tion process in order to pro­vide the organ­i­sa­tion with clar­ity around their mar­ket propo­si­tion and com­pet­i­tive posi­tion­ing. Our ini­tial brand strat­egy work led to our engage­ment to design a new brand iden­tity for Cal­lista, which was fol­lowed by a suite of brand com­mu­ni­ca­tions includ­ing mar­ket­ing pub­li­ca­tions, indus­try adver­tis­ing cam­paigns and pack­ag­ing for the software.

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08.24.08

Nava Homes – Brand Strategy & Communications Design

Nava Homes is a SME home build­ing com­pany with a proud fam­ily his­tory. We worked with Nava tp develop their dif­fer­en­ti­ated mar­ket propo­si­tion and define their brand. The Nava brand was deeply rooted in their phi­los­o­phy of build­ing homes to enjoy with the same sense and joy for life as we often asso­ciate with the Ital­ian fam­ily lifestyle which is expressed by the Nava brand essence as ‘Ital­ian Fam­ily Liv­ing’. We devel­oped a brand book to help pro­vide clar­ity for the organ­i­sa­tion, that also dou­bled as a mar­ket­ing brochure for their clients, telling the Nava fam­ily story along the way.

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08.24.08

Barnaby & Brown – Brand Strategy, Identity and Design

Over the last decade or more we’ve worked-on a num­ber of project with fash­ion label Hemi­sphere. Hemi­sphere are a fiercely inde­pen­dent mens label with and ‘every­day denim sub-brand — you can see some of the work we designed with them here. In 2006 we worked on some fab­ric designs for a range of their shirts, which became their best sell­ing lines, and as a result decided a cou­ple of years later to form a part­ner­ship to launch a new label of pre­mium mens shirts fea­tur­ing cus­tom designed printed fabrics.

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