Posts Tagged ‘retail brand agency’


The Task
Warriewood Square Shopping Centre is undergoing an $85 million redevelopment, to be completed by June 2016. The brief to Truly Deeply was two fold, to develop the pitch to attract retailers and also to reposition the centre to appeal to shoppers in the trade area.



Strategic and design solution
Truly Deeply created a new creative concept to bring the centre’s new brand proposition of “Northern beaches, where coastal style meets quality” to life. The visual style is designed to embrace the community’s passion and parochial pride and reflect a quality experience unique to Northern Beaches. The design allows the centre to play up its pillars of ‘family friendly’, ‘celebrating coastal style’ and ‘embracing healthy outdoor life’.



The ‘Square’ creates a strong frame that combines strong and aspirational imagery to hero the unique sense of Northern Beaches lifestyle. The visual style provides a striking and distinctive look that ties all communication together but is also flexible enough to be dialled up or down and tailored to different audiences, retail and seasonal offers.

The concept was further tailored to develop into a leasing brochure, website, development video  and communications to sell the centre’s new development and the opportunity to potential retailers.






How we helped Warriewood Square
Campaign identity, positioning line, leasing brochure, website design, in-centre signage, hoarding, fencing, campaign video.


Warriewood-Hoarding Low Res



Etto, creating a new brand and category for Italian street food. With quick service traditionally limited to burgers, chicken and pizza, Etto is not only another offer, it is reshaping the category and introducing Italian street food to Australians. Truly Deeply partnered with Etto’s founder to help realise a vision, shape the business and create a thriving brand-led offer.

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Spudbar shop front south yarra

Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. Read the rest of this entry »


Following our brand development work for Etto, we have been busy producing an integrated campaign to drive awareness and increase sales for this Italian street food retail brand. With smart local marketing solutions, Truly Deeply has helped Etto appear ‘bigger’ than it is. As a result, the brand has grown in many ways and now has the confidence to expand into new locations.

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Inspired Gift Cards

Today we proudly unveil our new brand identity design for Inspired Gift Cards. A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!

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Najo jewellery brand packaging

Embracing heritage and reflecting design elegance. Truly Deeply helps bring NAJO designer jewellery to life, developing a rich and engaging brand story and showcasing the true and authentic elegance of the brand.

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Rogerseller is a luxury, premium interior product design company. In has been in business for over 100 years and is the leader in beautiful and innovative products for bathrooms and kitchens.

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Chemmart Signage

Chemmart is the leading Pharmacy retail Group in Australia with over 130 stores. Truly Deeply worked with Chemmart over several years to transform the positioning of this retail brand.

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Jag Capital Logo

Differentiated Brand Identity for the Business and Finance Sector. Jag Capital approached Truly Deeply to strategically and creatively develop their brand positioning and identity. Jag Capital is a new venture capital firm with a focus on the energy and mining industries.

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