Today we proudly unveil our new brand identity design for Inspired Gift Cards.
A new Australian online retailer, Inspired Gift Cards provides an innovative solution to the gift-giving headache, and is just in time for Christmas!
Posts Tagged ‘Truly Deeply’
The Litmus group is a market leading niche international management consulting company who needed to rephrase their brand to better fit their highly differentiated approach business proposition.
A Beautifully Executed Re-branding Project.
We were engaged with Jean Hailes to conduct a full brand re-design, starting with the strategic framework and outputting all brand identity collateral. In a little under two decades Jean Hailes has developed a significant standing in the women’s health sector. But it also understands that it needs to continue to proactively develop the direction of the Jean Hailes brand. A direction that would further solidify Jean Hailes as the authority in women’s health to deliver cutting edge research and medical services for their clients. The result – a beautifully designed re-brand for this not-for profit in women’s health.
Place brand development, identity, naming, campaign design and execution.
This week, Truly Deeply proudly launched the new brand and campaign for Atherstone, a new community in Melbourne’s west. 
Working closely with the Lend Lease development team we defined the brand strategy, created a new name, designed the identity, and executed the entire launch campaign. The result is a distinct brand that creates an aspirational and compelling connection with the target audience and is already achieving outstanding results for the client.
06.27.11
The Cradle Brand Identity
The Cradle is a best of breed, 5 star luxury hospital dedicated to mothers giving birth. As a specialist maternity hospital The Cradle automatically carries strong clinical associations, there-for the role of the visual identity as to clearly differentiate The Cradle as the premium, 5 star hospitality brand within its marketplace. The visual language from brandmark to photographic style, from design layout and grids to production techniques is informed by the brand identity visual cues of premium hotels and health spas. These rich visual cues are aimed at connecting with the premium ‘parents-to-be’ market who wish to have access to the highest possible standard of clinical care, be pampered in luxury during birth recovery, and are happy and willing to pay a price premium for that.
06.24.11
Spudbar Re-branding
Spudbar was founded in Melbourne in 2000, born out of a frustration at the lack of a healthy, great tasting, healthy feed that was quick, convenient and value for money. It has been on a mission from day one, to create a new category of food offer that fuses natural goodness and big flavours into the nutrient rich gem that is the steaming baked spud. The potential of the brand was clear, the question was how to realise that great potential by taking the Spudbar brand to the next level.
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Branding a place or a region is no different to product or service branding – you have to own something that is distinctive and compelling to your target market. However, when it comes to regional branding there is an added complication. You have to balance the competing needs of a diverse set of stakeholders because the people and businesses that make up the region simply do not always see the world through the same lens. Different mental models, different types and sizes of businesses, different levels of self interest and all that before one even layers in the different egos at play. A lot of stakeholders and lot of emotion makes for interesting branding.
06.07.11
GXY Search Brand Identity Design
We’ve recently been working with Australia’s leading specialist Gen Y recruitment brand. We provided GXY Search absolute clarity around their market proposition and layers of brand definition to allow them to align and focus their brand and business activities. As it often does, this new-found clarity of the brand led to a brief to update the GXY brand identity.
From sport to fashion, lifestyle to advertising GXY’s clients all boast ‘excitement jobs’ – the type of jobs many Gen Yers dream about. One of the defining attributes of Gen Y is they see themselves as distinct individuals who belong to a range of overlapping tribes. GXY genuinely has a right to lead those tribes as it is authentically Gen Y itself, from the way it thinks to how it behaves and where it parties, GXY is Gen Y through and through. The brand identity we designed for GXY was a reflection of their own status within the Gen Y tribes they belong to. The brand identity concept was developed through our creative brand design process. The brand identity developed was applied to business stationery, interior design and website.
Beautiful Brochure Design
The Entrepreneurs’ Organization (EO) is a dynamic, global network of fast growth business owners with a vision to build the world’s most influential community of entrepreneurs. EO’s mission is to engage leading entrepreneurs to learn and grow. EO Melbourne Chapter provides a chance for Melbourne-based entrepreneurs to unite, network and experience world class learning events. EO Melbourne approached us to design its 2011 Member Directory to be bold, inspiring and reflect the value the organization provides to members.
04.15.11
Our eye-catching design work for 360˚ Property Group – Prince Apartments Project Pitch Documents
360° Property Group is a full-service residential project development sales agency with more than 30 years of accumulated experience with Australia’s largest public and private companies. We were approached by 360° to design a one off sales and marketing proposal/pitch that would ‘blow the pants off’ their potential client and win them this highly prestigious project. We designed a cloth-bound book with black gloss embossed logo on the cover.
The book was bound using Chicago screws and housed within an even larger box which was also cloth covered. The information and layout design of the book leveraged the visual cues of luxury architecture to position 360˚ as understanding the mind-space required to effectively understand the project and present the requisite aspirational communications campaign to the market. The overall piece reflected the design credentials, style and confidence of the property development itself and played a vital role in winning our client the project.