Change the Way You See Your World.
Where do you start when creating an invitation to an event featuring Edward de Bono the inventor of the terms ‘lateral thinking’ and the grand father of creative business in thinking?
Posts Tagged ‘Truly Deeply’
03.21.11
Comdain Infrastructure
Comdain Infrastructure, a utility engineering specialist, needed to differentiate itself in its market and from its sister company Comdain Homes, yet keep some link to the heritage and the parent brand Comdain Group. After the initial workshop we developed a brand essence, values and personality for Comdain Infrastructure. The new brand positioning line; ‘Intelligent doers, Dependable delivery’, speaks of a modern corporate entity with the smarts to be a valuable partner rather than just a supplier, the ability to strategically lead projects and the ‘hands-on’ savvy to deliver them.
The Story of the Truly Deeply brand identity
It was shortly after the relationship between Storm and BrandDNA was made official that we made the decision. A decision we felt we would recommend to any client in a similar position. Stop wasting energy supporting two brands and focus your resources on one. It wasn’t that there was problems with the old brands, we loved them, and still do. It was that we had a new offer, that couldn’t be successfully represented by one or the other. So nearly three years ago, on a planning weekend down the Mornington Peninsula, we made the choice. It was time for Storm and BrandDNA to fade away and be replaced by a brand that truly represented the new brand design ethos of the new company.
Callista is a software development company who design and build administration systems for universities. We were initially engaged to drive the brand definition process in order to provide the organisation with clarity around their market proposition and competitive positioning. Our initial brand strategy work led to our engagement to design a new brand identity for Callista, which was followed by a suite of brand communications including marketing publications, industry advertising campaigns and packaging for the software.
10.12.08
Acrux Annual Report Design 2008
Products, Partners & People
We worked with Acrux to design their 2008 Annual Report. 2008 was a year on which Acrux achieved key advances in product commercialisation. We identified the key themes and supporting themes for the business to communicate for the year. The design and photography of the annual report reflected the key themes; products, partnerships and strong passionate leadership.
11.24.07
Acrux Annual Report Design 2007
More Products, More Partners.
We identified using our annual report communication planning process, the key themes for the business to communicate for the year. Within the 2006–2007 period Acrux had transformed their business developing some serious commercial momentum within the Pharmaceutical marketplace. This in turn had put them in a strong position to return greater value for their shareholders.
07.14.07
A Truly Deeply, Natural Cordial Packaging Design Project — Five Flavours of Brand Personality
We often talk about the role of design in expressing different personalities for a brand. We work in the space every day, but rarely get the opportunity to explore the expression of multiple brand personalities for the one product type. We decided it was time to walk the talk and set ourselves a challenge; to develop five unique, integrated packaging strategies based upon an identical product — a range of (very delicious) natural fruit cordials.