Rebranding Chinese baby formula to standout and hero it’s Australian origin.
Baby formula packaging. Designed and made in Australia for China.
Creating a premium Australian baby formula brand for China
A premium goat milk baby formula made in Australia specially for the Chinese market.
A fresh brand proposition for an iconic Australian weight loss brand
Refreshing the Jenny Craig brand for the next generation.
New eco-chic packaging design delivers fast brand growth for TOM Organic
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
GMHBA Health Insurance
A fresh brand identity for not-for-profit health insurer GMHBA
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Trampoline park brand creation redefines the humble trampoline
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.