New eco-chic packaging design delivers fast brand growth for TOM Organic
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
GMHBA Health Insurance
A fresh brand identity for not-for-profit health insurer GMHBA
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Trampoline park brand creation redefines the humble trampoline
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Brand refresh repositions Ayomo as a delicious health champion
Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.
Repackaging an iconic Aussie BBQ fuel brand
Leveraging brand heritage to engage new generations of BBQ lovers.
Zuppa Soup Kitchen
New food retail brand redefines soup
Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.