Creating a new brand for kind milk
Ethical milk brand identity
A premium goat milk baby formula made in Australia specially for the Chinese market.
Brand and packaging refresh coupled with evocative storytelling positions TOM as a category leader in environmental sustainability. The rebrand also helped TOM expand into major retailers and achieve exceptional sales growth.
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Food retail brand shifts from frozen yoghurt to broader healthy food and lifestyle choices with a brand re-fresh.
Leveraging brand heritage to engage new generations of BBQ lovers.