Branding for memory foam mattresses and pillows
Our client is a manufacturer of high quality foam. They wanted to sell mattresses direct to the public but they couldn’t use their B2B brand. They needed a new name, proposition, identity and a story to stand out and engage in already saturated market with many ‘me-too’ brands.
GMHBA Health Insurance
A fresh brand identity for not-for-profit health insurer GMHBA
The new brand positioning and identity intensifies GMHBA’s audience bond, brings to life the brand’s heritage and authenticity.
Trampoline park brand creation redefines the humble trampoline
An inspiring urban playground that began in Melbourne. The free jumping revolution has now spread across the globe.
A completely new concept at the time, we not only crafted a brand to engage the target audience we defined a new category of entertainment.
A new proposition and identity for Australian hand stamped jewellery brand
The new brand proposition and identity helps Koolaman stand out against the growing number of competitors, inspires employees and provides direction for the business to grow.
This is accompanied by a powerful and authentic brand story that captures the company's spirit and builds a deeper connection with their customers.
Rebranding a key recruitment provider for the future
Build strategic definition to articulate the new direction for a brand specialising in many sectors, and assess if there’s a need to rebrand.
Creating a new brand and category for Italian street food
With pasta as the hero, an innovative and vibrant brandled experience was created for Australia's first quick service fresh pasta. Now, Etto is the benchmark for the category.
The Etto brand identity captures the spirit of Italy without being cheesy, or claiming false authenticity.
Repackaging an iconic Aussie BBQ fuel brand
Leveraging brand heritage to engage new generations of BBQ lovers.
Zuppa Soup Kitchen
New food retail brand redefines soup
Defining, designing and bringing to life a new concept in casual dining for health conscious foodies.